Senior SEO Specialist

Our Mission:
ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate. Our features are designed for developers, owners, property managers, and tenants and our products lower operating costs and improve tenant satisfaction.

Our Solution:
Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.

Our Culture & Values:
Fantastic people are the key to our success. As a distributed, primarily remote workforce, we're looking for more intelligent, passionate, collaborative, ai-forward, and down-to-earth individuals to join our growing team. We're driven by a shared commitment to excellence and innovation, grounded in our core values: We delight our customers, We take ownership, We are a community of collaborators, We speak up, We think big and do small, and We are tenacious.

ButterflyMX is hiring an Senior SEO Specialist to join our Marketing Team and take ownership of our SEO strategy, technical optimization, and performance-driven search growth. The ideal candidate is a data-driven SEO strategist with a proven track-record of technical SEO, site performance, and automation expertise.

This position reports directly to the Director of Content and will be crucial in scaling the ButterflyMX content marketing strategy. This individual is well-versed in SEO, Generative Engine Optimization, B2B marketing, and has experience in using SEO to ensure search visibility, lead generation, and organic traffic growth. The ideal candidate is a self-starter, a fast learner, and a collaborative team player who excels at both strategy and execution. They have exceptional attention to detail and do not require large oversight or direction.

Responsibilities

• Stay up-to-date with the latest trends in SEO, including HTML, CSS, and JavaScript best practices, to ensure content performs technically while engaging readers.
• Work with Large Language Models (LLMs) to generate new content and optimize/enhance existing content.
• Implement SEO and GEO roadmaps that outline best practices and methodologies to outpace industry trends and search algorithm changes while integrating SEO recommendations into ButterflyMX content; provide data-driven recommendations to increase site traffic for the ButterflyMX blog.
• Become an expert in ButterflyMX's product, customers, and industry to create content that builds brand awareness and addresses customer concerns.
• Conduct regular market research, competitor gap analysis, and technical SEO audits to identify trends and inform content strategy; conduct thorough keyword research and competitive analysis to identify opportunities for content optimization and growth.
• Track and analyze content performance metrics to inform strategy and demonstrate impact.
• Maintain organized workflows for assigned projects using shared project management systems and collaborating with the content team.

Requirements

• 5 years+ in-house SEO management experience for marketing teams.

Technical expertise:

• Expertise in SEO best practices and trends, Google Core Update quality guidelines, and ranking factors across multiple search engines.
• Proven track record of leveraging SEO and Generative Engine Optimization to generate leads and optimize content.
• Deep knowledge of search engine ranking factors, schema markup, and Core Web Vitals.
• Experience with content marketing planning, content optimization for SEO, competitor gap analysis, performance tracking, and search algorithms.
• Working knowledge of HTML, CSS, and Javascript and how it impacts SEO.
• Demonstrable experience with the following tools: WordPress, Ahrefs, Google Search Console, SEMRush.
• Understanding of Large Language Models (LLMs) and how they can be leveraged to create, optimize, and enrich content.

Key Competencies

• Ability to turn data insights into actionable SEO initiatives.
• Proactive awareness of latest search trends and search engine algorithmic changes.
• Experience in B2B, tech, or real estate industries.
• Highly technical, with experience automating and optimizing SEO workflows for long-term strategy objectives.
• You sweat the small details and have a high bar for excellence and successful outcomes.
• You are a team player and can lead collaborations across teams.
• Proven experience with leveraging AI tools in both professional and personal settings. ButterflyMX is an AI-forward organization and the ability to optimize efficiency using AI is crucial in every role.

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
• And more!

ButterflyMX is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. You must have the authorization to work in the US to become an employee. We strive to create an accessible and inclusive experience for all candidates and employees. If you need reasonable accommodations during the application or the recruiting process, please let our recruiting team know.