Senior Product Marketing Manager

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

About the team and role

Global Marketing Team, Identity Fraud Business Line

The global marketing team for GBG's Identity Fraud business is strategic and dynamic. The team is responsible for driving revenue and building the GBG Identity Fraud brand across our core markets. With global responsibilities, the team is distributed across the USA, UK and APAC.

The product marketing function within this team Is responsible for taking our products to market and telling compelling value-based stories to our core audiences and markets.

The Role

The Senior Product Marketing Manager reports to the Head of Product Marketing for the Identity Fraud business. You are responsible for driving growth, adoption and usage of our products by both existing and net-new clients. We see product marketing as the fuel that enables sales and client success by partnering closely with product management, go-to-market teams, and other specialities within marketing like sales enablement and demand generation.

This role requires a self-starter, with B2B product marketing experience (ideally in software) who can drive an increase in product adoption.

What you will do

As a Senior Product Marketing Manager, you will:

• Develop and Execute Product Marketing Strategies : Collaborate across functions to create and refine positioning and messaging for our solutions. Understand client pain points, GBG brand messages, product differentiators, and benefits to craft impactful messaging. Transform this messaging into deliverables for various audiences, including pitch decks and solution overviews.
• Conduct Competitive Research and Manage Analyst Relations : Stay curious about our competitors and conduct ongoing research to highlight our product differentiators. Create competitor battlecards and objection handling materials. Build and maintain relationships with industry analysts to influence buyer decisions.
• Lead and Collaborate : Engage with team members at all levels globally to develop and revise messaging, content, and materials. Although an individual contributor role, you will initiate conversations and interactions across the team.
• Partner with Sales Enablement : Work closely with the sales enablement team to provide the right content to go-to-market teams. Develop training calendars and ensure successful training sessions.
• Understand Our Customers : Conduct research, attend customer meetings, and interview stakeholders to deeply understand personas involved in buying decisions. Use this information to create case studies, personas, and ideal customer profiles for sales materials and marketing campaigns.
• Measure Performance : Set performance targets for product launches and marketing activities. Evaluate and refine approaches based on data, sales success, and feedback.

Requirements

We are seeking a candidate who:

• Has B2B Tech Product Marketing Experience : Proficient amount of years in product marketing, preferably in software. Experience in pre-sales or product management is a plus.
• Is a Strong Storyteller : Ability to turn complex product information into compelling messaging that inspires target audiences.
• Has a Journalistic Approach to Content Creation : Curiosity to draw out information from others and create engaging content.
• Is Passionate About Product Marketing : Enthusiastic about taking products to market and driving predictable, scalable growth.
• Possesses Proven Market Insight : Experience in talking directly to customers, analysts, and competitors, and translating insights into actionable strategies.
• Works Cross-Functionally : Effective collaboration and active listening skills to work across various teams.
• Is Flexible and Adaptable : Demonstrated ability to manage multiple projects and set priorities.
• Has Strong Organizational Skills : Proven ability to meet timelines, deadlines, and budgets.

Benefits

To find out more

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we're a great place to work, drop an email to behired@gbgplc.com and we'll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.