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Senior Planner, Media Planning & Strategy

New York City, NY, USA

335 Days ago

Job Description


Description

Are you a media planning expert within the digital media space who is also passionate about the latest innovations in advertising? Are you motivated by the challenge of building optimized and strategic media plans based on client goals? If so, we want to hear from you.

What you'll be doing ...

As a Senior Planner within the Media Planning team, you will be an important player within the Women's Lifestyle vertical leading media plans for a list of accounts including renewal and net new business.

This is a strategic, individual contributor role requiring market expertise in native and display advertising, with an established experience creating media plans, providing pricing/rate expertise across products, and optimizing deals that meet client goals.

Key Responsibilities:

  • Build media plans across scalable budgets anchored in custom content and social media, along with 360 integrated content mix including events, influencers, and creators.
  • Partner with Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to build strategic media plans based on advertiser goals
  • Maintain an understanding of Future's Women's Lifestyle business offerings, rate card and site capabilities
  • Support Sales team in client and deal management throughout pre-sale process
  • Track pipelines and process deals within our customer relationship management and order management systems
  • Communicate and engage with clients using sales tactics to carry client communication from RFP through deal close
  • Partner with Ad Operations team to inform the team's planning strategy
  • Understand marketplace dynamics and be an industry expert

Experience that will put you ahead of the curve

  • Bachelor's Degree
  • 4+ years of experience in media planning/account management
  • Experience building media plans required
  • Proficiency in CRM and OMS
  • Understanding of rates types and performance metrics within digital media landscape
  • Experience media planning for native content required
  • Experience establishing communication and engagement with clients
  • Knowledge of ad specs and third-party tracking capabilities required

What's in it for you

The expected range for this role is $65,000 - $90,000

This is a Hybrid role from our New York Office, working three days from the office, two from home

Plus more great perks, which include;

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level Commercial 6

Who are we?

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid

Key Skills Required

Account ManagementSalesAccountsSocial MediaAdvertisingAmbitiousCommunicationCreativityCustomer Relationship ManagementDeal ManagementDigital MediaDisplay AdvertisingDynamicsInclusiveIntegrated MarketingManagementManagement SystemsMarketingMarketplaceMedia PlanningOrder ManagementPassionateSales TacticsSPARKStrategyTactics

Job Overview


Job Function: Other

Job Type: Full Time

Workplace Type: Not Specified

Experience Level: Associate

Salary: Competitive & Based on Experience

Experience: 4 - 5 yrs

Contact Information


Company Name: Future Publishing

Recruiting People: HR Department

Website: https://www.futureplc.com/

Location

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