Job Description
Company Overview:
Mira Search is hiring on behalf of a large, international iGaming client. Operating in over 30 countries with more than 2000 employees, the company focuses on VIP clientele, offering a dynamic and non-bureaucratic environment where innovation is highly valued and rewarded. The brand is expanding its presence in the Indian market and seeks passionate marketing professionals to drive growth.
Job Summary:
We are seeking an experienced Marketing Specialist with a strong background in the iGaming industry to lead marketing and rebranding initiatives for the Indian market. The ideal candidate will have 35 years of relevant experience, deep knowledge of the Indian gaming landscape, and fluency in English.
Key Responsibilities:
- Develop and execute localized marketing strategies to enhance the brand's presence in India
- Lead rebranding efforts to align with the company's evolving identity in the Indian market
- Collaborate with international cross-functional teams to implement marketing initiatives
- Identify and engage with local influencers, affiliates, and partners
- Monitor market trends and consumer behavior to optimize marketing efforts
- Track campaign performance, analyze data, and report insights to improve ROI
- Represent the brand voice and values consistently across all marketing channels
Requirements
- 35 years of marketing experience within the iGaming, betting, or gambling sectors
- Strong understanding of the Indian market and consumer trends
- Fluency in English; knowledge of additional Indian languages is a plus
- Data-driven approach with strong analytical skills
- Self-motivated, proactive, and results-oriented mindset
- Ability to work independently and cross-functionally in a remote setup
Benefits
- Flexible salary depending on experience and location
- Opportunities for relocation to Cyprus with additional support
- Corporate perks including online activities, company coins redeemable for courses and merchandise
Qualification
Bachelor's Degree
Key skill Required
- Consumer Behavior
- Fluency
- Innovation
- Lead Marketing
- Marketing
- Marketing Efforts
- Passionate
- Proactive
- Rebranding
- Work Independently
- International
