Senior Manager - Performance Marketing

Interviews can be hard. And when it comes to the top tech companies like Google, Facebook, Netflix, etc., they can be downright brutal. Most candidates don?t make it simply because they don?t prepare well enough. IK helps candidates nail the toughest tech interviews. At IK, current and former hiring managers at these top companies take candidates through an intense prep course to prepare them to crack the toughest Technical interviews. You could think of us as ?the everything store? for career transitions and interview skill development.

How do we do that, you ask?

• We have a structured way of helping folks crack interviews-
• Career accelerator course
• End-to-end courses + platform
• More than 100+ instructors from Google, FB, Amazon, Netflix, Dropbox, and other top Silicon Valley companies.
• And, to date, we have trained 10000+ engineers!
• What's more exciting is that we are completely remote and hiring the best people we can find regardless of geo.

Sounds interesting? Then here's some more information about the role

What does the role entail?

One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Google Ads, Facebook, LinkedIn, and Quora, among others.

• Responsible for planning, executing and maintaining performance marketing campaigns across channels
• Responsible for end to end Creative strategy to scale and optimize performance marketing
• Identify trends and insights, and optimize spend and performance based on the insights
• Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.
• Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

What would excite you?

• Complete ownership; there is minimal management and extreme autonomy
• High pedigree, high calibre team.
• Contribute directly to the success of the business & the top-line impact
• Top-of-the-line compensation
• Work from anywhere, forever. All roles at IK are forever remote!

What would excite us?

• 5+ years of dedicated, full-time experience in performance marketing
• Proven track record of Scaling profitable campaigns via creative strategy
• Expertise in rapid scaling up on at least 2 of these 3: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, and Facebook Ads.
• Good experience in other ad platforms like Quora Ads, Reddit Ads, and others
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Ability to come up with creative ad ideas
• Good written communication skills
• Experience in hiring, leading and mentoring a team.

Qualification

Bachelor's Degree