Senior Manager of Performance Marketing

CALPAK is looking for a highly skilled and motivated Sr. Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing performance marketing strategies to drive customer acquisition and revenue growth. The primary channel focus will be Paid Search, Paid Social, Display, Affiliate, and CTV. This role will report to the Director of Growth and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals. The ideal candidate will be a self-starter who can balance strategic planning with day-to-day management, using data to determine success and uncover new opportunities. You are adept at juggling multiple projects, prioritizing effectively, and leading a team to achieve exceptional results.

If you are passionate about digital marketing, data-driven decision-making, and achieving measurable results, we want to hear from you!

Requirements

Responsibilities:

• Manage and scale acquisition marketing channels including (but not limited to) Paid Social, Paid Search, Display, Affiliate, and CTV.
• Partner closely with leadership to align, develop, and execute on the strategy, vision, and roadmap to optimize paid marketing channels and work closely with cross functional teams and agency partners to help drive efficiencies.
• Monitor and analyze channel and campaign performance, identify trends and opportunities, and provide insights to improve ROAS and MER to achieve acquisition and overall company KPIs.
• Build and manage KPIs dashboards to help measure, optimize and scale our marketing efforts, report on performance weekly and monthly to leadership.
• Work closely with creative and brand teams to ensure marketing assets are optimized for maximum performance; lead creative brainstorms and build a creative testing roadmap, reporting and sharing on performance and ideate new ideas for optimizations from start to finish.
• Collaborate cross-functionally with teams across departments to support new initiatives and build ideas for optimizations between teams to drive business growth.
• Oversee marketing budget, planning and execution and optimization of all channel and performance marketing campaigns, ensuring optimal allocation of resources.
• Advanced experience managing and optimizing campaigns and creative processes from start to finish.
• Identify process improvements and implement ways to improve.
• Build A/B testing plans and implement testing initiatives in key areas such as campaign structure, landing page, messaging, creative, audience, and placement.
• Own tags and pixels, product feeds, and audiences as they pertain to each channel.
• Support the marketing department and cross functional teams with any ad hoc projects as needed.

Qualifications:

• 6+ years of experience in digital marketing with a strong focus on Paid Social, Paid Search, Display, and Affiliate Marketing.
• Bachelor's Degree in marketing or related field or equivalent experience.
• 3+ years of agency management and management experience.
• Experience managing both Google & Meta campaigns with strong knowledge of strategy within each of the channels.
• Strong leadership skills, fostering a collaborative and high-performance culture.
• Some experience with forecasting, projections, and budgeting for cross-channel performance channels.
• Ability to transform creative and campaign data into actionable insights.
• Expertise in creative from conception to analytic results that can help drive ad performance.
• Strong understanding and application of conversion tracking and pixel management.
• Proficiency in Excel & data analytics platforms.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Comfortable with ambiguity and takes initiative to lead projects.
• Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment.
• Proven success in working cross-functionally with all levels and effectively communicating/presenting.
• Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment.
• A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects.
• Experience managing 8 figure budgets is a plus.
• DTC and/or fashion and apparel experience is a plus.
• Must be able to commute to CALPAK HQ in Gardena, CA.

Benefits

Why CALPAK: Benefits & Perks

• Annual bonus plan
• Medical, Dental & Vision insurance
• 401K w/ company matching
• Life insurance & Disability coverage
• Accrued paid time off & floating holidays
• Monthly wellness credits
• Dog friendly office
• Employee discount
• Benefits and incentive compensation may be subject to other requirements and conditions