Senior Manager/Director, Strategic Marketing

Senior Manager/Director, Strategic Marketing

Date: Feb 12, 2025

Location: Houston, TX, US, 77032

We are looking for the right people ? people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world's largest providers of products and services to the global energy industry.

Job Duties and Qualifications

As the head of the marketing department for Landmark, the senior Manager/Director of Marketing plays a critical role in setting the marketing direction of a company. As a pioneer in Petrotechnical cloud software, Landmark is looking for an E&P thought leader to understand market and customer preferences, develop and execution of marketing plans, product branding initiatives, digital marketing and events.

Key Responsibilities

Key stakeholder in ensuring superior customer experience by understanding and optimizing customer journey

Develop and implement strategic marketing plans

Orchestrate Landmark Innovation Forum and Expo and presence other Industry events such as

IMAGE, EAGE, SPE etc.

Direct and oversee the marketing budget including expansion of the marketing team

Conduct competitive research and analyze market trends

Embed learning and customer experiences within DecisionSpace cloud applications

Lead, manage, and hold accountable the marketing team

Drive digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

Evaluate and enhance product positioning and market presence

Collaborate with other executives to define the company's vision and strategy

Foster deeper relationship with partners to show case the ecosystem and value to customers

Required Skills and Experience

Proven experience as a CMO or similar role leading marketing for large to mid size software companies

Knowledge of a wide range of marketing techniques and concepts especially in SaaS applications

Strong analytical skills, comfortable working with large amounts of data and communicating data findings

Excellent leadership and decision-making abilities

Outstanding communication and interpersonal skills

A deep understanding of the market and marketing trends

Energy industry exposure and experience is a plus

Educational Requirements

Skills are typically acquired through the completion of an undergraduate degree in Marketing, Communications or Liberal Arts and/or at least 10 years of experience in Marketing, of which at least five should be in the industry. Engineering or science background with MBA is ideal

Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher-level roles give (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available from the Senior Manager up to the Director Level

Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.

Location

3000 N Sam Houston Pkwy E, Houston, Texas, 77032, United States

Job Details

Requisition Number:195221

Experience Level:Experienced Hire

Job Family:Sales & Marketing

Product Service Line:Landmark

Full Time / Part Time:Onsite Full Time

Additional Locations for this position: Houston, Texas