Senior Field Marketing Manager

LendingOne is a direct private lender for Real Estate professionals headquartered in Boca Raton, FL with additional offices in Charlotte, NC and Great Neck, NY. LendingOne made the Inc. 500 list of the fastest-growing private companies in America in 2019. Along with being rated one of the Top Workplaces in 2024 - for the third consecutive year - by Sun Sentinel!

We specialize in providing business-purpose mortgage loans for non-owner-occupied investment properties. We offer fix/flip bridge loans and long-term rental financing. Not a broker nor a bank, but a fully funded lending partner that can close consistently. LendingOne and its affiliates have extensive real estate experience and have provided over $6 Billion in real estate capital.

Position Overview:

The Senior Field Marketing Manager is a key driver of net new client growth, supporting sales and business development for our outside sales team and institutional real estate investor groups. Partnering with division leaders, you will conceptualize, develop, and execute impactful marketing events and programs, strategically targeting diverse real estate investors (from fix-and-flip to institutional clients) and marketing partners. This role offers the opportunity to make a significant impact on the LendingOne brand in a competitive marketplace. You will lead the development and execution of a comprehensive omni-channel marketing strategy, leveraging content, digital, social media, events, and paid/earned media to create a cohesive brand experience that drives sales.

Requirements

Qualifications:

The following list of qualifications and responsibilities is not all inclusive, as each employee is expected to be a team player and may be assigned other tasks as necessary. This is meant to serve as an overview of the position description:

• Bachelor's Degree in Marketing, Communications, or Business.
• Minimum 10 years of experience in field/channel marketing, demonstrating channel/category growth and performance.
• Proven ability to develop and implement customer-specific marketing programs.
• Management experience preferred.
• Demonstrated event management expertise.
• Strong analytical skills and a data-driven approach.
• Excellent communication (written and oral), presentation, and interpersonal skills.
• Exceptional time management, prioritization, and organizational skills.
• Proficiency in HubSpot and other marketing technology platforms.
• Experience working in a field marketing or channel management structure preferred
• Ability to work independently and collaboratively.
• Demonstrated initiative, resourcefulness, and creativity.

Responsibilities:

• Omni-Channel Strategy: Develop and implement a data-driven omni-channel marketing strategy across content, digital, social media, events, and paid/earned media to drive sales and enhance brand awareness.
• Event Leadership: Lead all aspects of event strategy, from planning and execution to post-event analysis, including agenda development, pre-event marketing, on-site participation, and performance tracking.
• Partner Enablement: Execute data-driven marketing activities and events to support sales and partner enablement objectives, measuring ROI and optimizing campaigns.
• Content & Messaging: Collaborate with the marketing team to develop compelling messaging and strategically aligned marketing assets that support business objectives and reinforce the LendingOne brand.
• Communication & Collaboration: Establish and maintain regular communication with internal and external stakeholders, providing activity and event status updates. Collaborate effectively with cross-functional teams.
• Market Intelligence: Conduct ongoing market research to stay informed about competitor activities, market trends, and industry developments.
• Performance Measurement & Optimization: Establish and monitor KPIs (e.g., lead generation, conversion rates, event attendance, partner engagement) to optimize campaign performance and achieve measurable targets.
• Resource Management: Manage budget and internal resources effectively, prioritizing high-impact activities.

Benefits

Why LendingOne:

• Diverse and inclusive workplace, with a supportive and friendly team
• Company awards, recognitions, and community involvement opportunities
• Comprehensive benefits package: medical, dental, vision, short and long-term disability, flexible spending accounts, generous 401(k) match, and more!
• 10 Company-paid holidays, and Paid-time Off
• Work-From-Home Fridays!
• Regular company-sponsored lunches, team-building and social events, and company swag to promote engagement and connection
• We believe in promoting from within
• Dedicated Learning & Development Team: comprehensive technical training, career paths, and education reimbursement opportunities!

LendingOne is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.

Qualification

Bachelor's Degree