Senior Director of Marketing

We are looking for a Senior Director of Marketing to join our team! The Senior Director of Marketing is a critical leadership role responsible for developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and customer engagement within the residential construction lending sector. You will be a strategic thinker, a data-driven marketer, and a collaborative leader, directly managing a team and working closely with cross-functional teams to achieve ambitious business objectives. This role requires a blend of strategic vision, hands-on execution, and a deep understanding of the residential construction and lending landscape.

Builders Capital is the nation's leading private construction lender, providing innovative financing solutions to professional homebuilders. We are committed to empowering our clients with the capital and expertise they need to succeed in the dynamic residential construction market. We are experiencing significant growth and are seeking a strategic and results-oriented Director of Marketing to drive the marketing initiatives for our Builders Capital business line.

What You'll Do:

Strategic Marketing Leadership:

• Develop and implement a comprehensive marketing strategy aligned with the Builders Capital business objectives and overall company goals within the construction lending sector.
• Define and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Conduct thorough market research and competitive analysis, specifically within the construction lending market, to identify opportunities and inform strategic decisions.
• Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and drive continuous improvement.

Team Management & Development:

• Build, lead, mentor, and develop a high-performing marketing team, fostering a collaborative and innovative environment.
• Delegate tasks, provide constructive feedback, and ensure team members meet individual and team goals.
• Conduct regular team meetings and performance reviews.
• Identify training and development opportunities for team members.

Brand Management & Positioning:

• Define and maintain the brand identity and positioning for Builders Capital within the broader Builders Capital brand, ensuring alignment with the residential construction lending market.
• Ensure consistent brand messaging and experience across all marketing channels.
• Develop and execute brand awareness campaigns to enhance market presence and recognition within the target sectors.

Demand Generation & Lead Management:

• Develop and execute integrated marketing campaigns to generate qualified leads and drive sales growth, specifically targeting professional homebuilders.
• Utilize a variety of marketing channels, including digital marketing, content marketing, industry events, and strategic partnerships, relevant to the construction lending industry.
• Work closely with cross-functional team members to optimize lead management and conversion.
• Work closely with the sales team to ensure lead quality and sales alignment.

Digital Marketing & Content Strategy:

• Develop and execute a robust digital marketing strategy, including SEO, SEM, social media, and email marketing, tailored to the professional homebuilder audience.
• Create and manage engaging content across various platforms to attract and retain target audiences within the construction lending sector.
• Analyze website traffic and digital marketing performance to optimize campaigns and improve ROI.

Market Analysis & Reporting:

• Provide regular reports and analysis on marketing performance, market trends, and competitive activity, with a specific focus on the residential construction lending landscape.
• Use data to inform strategic decisions and optimize marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
• 10+ years of progressive marketing experience, with a proven track record of success in a leadership role, ideally within the financial services or real estate construction sectors.
• Expertise in developing and executing integrated marketing strategies across multiple channels.
• Proficiency in digital marketing tools and platforms, including marketing automation, CRM, and analytics.
• Proven experience managing and developing a marketing team.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated experience in managing a marketing budget and delivering measurable results.
• Ability to thrive in a fast-paced and dynamic environment.
• Strong understanding of the residential construction lending market and customer base (professional homebuilders) a plus!

Benefits

Why You'll Love It Here:

At Builders Capital, we believe in taking care of our team. Here's a sneak peek at the benefits that come with joining us:

• Innovative Environment: Join a forward-thinking company at the forefront of the construction finance industry with access to cutting-edge technology and resources.
• Work Flexibility: Enjoy a flexible work environment where you can balance team leadership with your personal life.
• National Impact: Be part of a nationwide operation that's shaping the future of construction financing and making a difference for builders, developers, and homeowners across the U.S.
• Health Insurance We've got you covered! Builders Capital pays 100% of your medical insurance premiums to keep you healthy and stress-free, offering a PPO and HSA plans.
• Health Savings Account (HSA) We contribute annually into your HSA account (prorated from your hire date) and for those the select our HSA plan.
• Competitive Compensation We offer competitive wages that reward your expertise and hard work.
• Paid Time Off Take time to recharge with 3 weeks of paid time off each year.
• Paid Holidays Enjoy 10 paid holidays throughout the year so you can spend quality time with family, friends, or doing whatever you love.

We're here to support you both professionally and personallybecause when you thrive, we all thrive.

This job posting highlights the most critical responsibilities and requirements of the job; however, there may be additional duties, responsibilities, and qualifications for this job.

Construction Loan Services II LLC (Builders Capital) and its affiliates are Equal Employment Opportunity (EEO) employers and welcome all qualified applicants. This is a full-time exempt position. The job description contained herein is not intended to be a comprehensive list of the duties and responsibilities of the position, which may change without notice.