Senior Digital Marketing Manager

About HelloGov AI
HelloGov AI is an innovative startup transforming how individuals interact with government services. By leveraging advanced AI and cutting-edge technologies, we serve as a premium AI-powered layer between citizens and the government. We simplify and enhance the application process for passports, travel visas, vehicle registrations, and immigration. Customers who value additional help and visibility into their application process choose HelloGov AI for our dedicated support and tracking capabilities. Our services include a marketplace of hand-carry couriers for expedited passport processing and a growing network of tag and title agencies for vehicle registrations. Join us in creating smoother, more accessible government interactions while shaping the future of AI-powered solutions, ushering in a new wave of simpler and more reliable ways of interacting with the government.

The Role
As our Senior Digital Marketing Manager, you will own the development, execution, and optimization of multi-channel digital marketing campaigns. Your focus will span paid search, affiliate marketing, display advertising, SEO, and moreall while managing multi-million dollar budgets per month. Your expertise will drive our digital strategy and ensure every campaign delivers measurable ROI.

Requirements

• Campaign Strategy & Execution:
• Develop comprehensive digital marketing plans that leverage channels such as SEO, PPC, affiliate marketing, display, and social media.
• Execute hands-on campaign management, including landing page optimization, bid management, and quality score monitoring.
• Analytics & Attribution:
• Track and analyze campaign performance using tools like Google Analytics.
• Ensure robust attribution by employing advanced server-side tracking practices. Familiarity with tools like Stape.io is a plus.
• Budget & Performance Management:
• Manage and optimize multi-million dollar digital marketing budgets on a monthly basis, ensuring campaigns meet KPIs such as conversion rates, CPA, and ROAS.
• Cross-Channel Coordination:
• Collaborate with creative, content, and technical teams to ensure cohesive messaging and brand consistency across all digital channels.
• Partner with affiliate networks and external agencies to expand our digital reach.
• Strategic Innovation:
• Stay ahead of emerging digital trends and technologies to continuously refine our marketing strategy.
• Recommend new digital channels and tactics that drive growth and enhance public service engagement.

Who You Are

• A seasoned digital marketer with a proven track record across multiple channelsfrom SEO and affiliate marketing to display advertising and paid search.
• Data-driven and analytical, with hands-on expertise in campaign optimization and managing large-scale budgets.
• Proficient in integrating robust tracking solutions, with knowledge of server-side tracking practices; familiarity with tools like Stape.io is a bonus.
• A collaborative team player with excellent communication, project management, and leadership skills.
• Passionate about driving business growth and improving public service delivery through innovative digital strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; MBA is a plus.
• 5+ years of digital marketing experience with a strong record of multi-channel campaign management.
• Proficiency with digital marketing tools (Google Ads, Google Analytics, affiliate platforms, display networks, etc.) and marketing automation software.
• Proven experience managing multi-million dollar marketing budgets on a monthly basis.
• Strong analytical skills and practical experience with tracking and attribution methodologies.
• Excellent organizational, leadership, and interpersonal skills.

Benefits

What We Offer

• Competitive salary and comprehensive benefits package.
• Opportunities for professional growth and continuous learning.
• A dynamic, innovative work environment where your expertise directly impacts public service success.

Qualification

Bachelor's Degree