Senior Demand Generation Manager/Lead

Air is the Creative Operations Platform for creative teams. We return hours to your day by automating the thankless, manual parts of the creative process starting with how your team organizes, finds, and shares visual assets.

Unlike traditional cloud storage, Air offers a visual-first content organization, intuitive feedback and approval workflows, and seamless sharing. We help automate how teams create, version, track, and collaborate with images and videos so you can escape the daily stress of manual processes and unmet deadlines.

We're at an inflection point in our growth journey. Having recently closed a Series B, we're moving from the "build stage" to the "growth stage" with a focus on finding "go-to-market fit." Our goal is to predictably land and expand customers at scale, and we need a growth leader to help us get there.

In this role, you'll be a core part of our newly formed marketing team, driving lead generation and conversion optimization to fuel our sales pipeline. You'll report to the Head of Marketing and work closely with sales, product, and our content team to create a repeatable, scalable growth engine.

Requirements

• Lead demand generation : Design, execute, and optimize multi-channel campaigns, including account-based marketing, to drive qualified leads for our sales team
• Own performance marketing : Manage paid acquisition channels (SEM, social, display) to efficiently acquire new prospects, continuously improving CAC and conversion rates
• Optimize the funnel : Analyze the full marketing and sales funnel to identify bottlenecks and opportunities, implementing tests to improve conversion at each stage
• Improve our marketing infrastructure : Help ensure our marketing tech stack enables proper attribution, and create dashboards to track performance
• Manage external growth partners : Leverage contractors and agencies to scale your impact

• 5-7+ years of of demand gen or growth marketing experience in B2B SaaS, preferably with experience at early- to mid-stage startups
• Experience standing up new demand generation or growth programs
• Strong viewpoints on what works in B2B growth, but you're not precious about them you love to challenge your own assumptions through rapid testing
• A mix of analytical and creative. You're willing to try fresh approaches that might just change how marketing is done in our category
• Proven track record of driving measurable results through multi-channel marketing campaigns
• Strong analytical skills with the ability to make data-driven decisions and articulate ROI
• Experience managing meaningful budgets for paid acquisition and optimizing for efficient growth
• Familiarity with marketing automation platforms, CRM systems, and analytics tools

Benefits

• Mission-driven : Help us increase the impact of creative work by building the category-defining creative operations platform
• Collaborative culture : Work alongside a talented team that values innovation, flexibility, and impact. We have fun and don't take ourselves too seriously (check out some of our recent campaigns if you don't believe us)
• Growth Stage : Opportunity to make a huge impact on Air and creative operations in general as we invest in growth
• Competitive Compensation : We offer competitive salary, equity, and benefits

At Air, we believe that it takes diversity of thought, culture, race, sexual orientation and outlook to build a world class business. We value unique contributions and actively welcome people of all backgrounds, experiences, and perspectives to join us.

This role is based in our New York or Toronto offices. We follow a hybrid work model with 3 in-office days Tuesday through Thursday.

The compensation range NYC based candidates is $91,000 - $196,000.