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Product Marketing Manager, Amazon Payment Products

Arlington, VA, USA

216 Days ago

Job Description


Interested in working for Amazon credit cards? We are looking for a Product Marketing Manager to lead acquisition content optimization on a proprietary machine learning advertising platform. You will own a roadmap, build tests and scale learnings for our credit products. The successful candidate thrives in fast paced environments, loves to test and learn, and is motivated by driving results.

In this role, you will be responsible for building an annual plan, and championing marketing experiments to improve advertising content. You will focus on all aspects of the acquisition funnel ? banners, marketing pages, and application form ? to continually improve customer conversion. You will lead testing projects from end to end, partnering with a team of high caliber marketers, data scientists, designers, and product managers across Amazon. The role requires creativity, as you will build, refine and execute customer focused messaging and advertising. In parallel, you will pay special attention to regulatory and compliance requirements. You will dive into the results data from your experiments and share performance and learnings - course correcting and scaling to deliver results. You will share results on an ongoing basis with leaders within Amazon and with our bank partners.

The ideal candidate will have a passion for experimentation and content optimization (benefit messages, design, copy, creative elements, etc.), can execute flawlessly and focus on the details. To be successful, you'll need to be a strong communicator, enjoy developing hypotheses for new messaging and images to test, and be able to work backwards to earn trust with key stakeholders across multiple teams. If you are organized, analytical, and data driven, with an interest in independently driving results, this is a great role for you.

Key job responsibilities

Develop annual testing plan, sharing experiment and execution roadmap.

Lead initiatives end to end, working with cross functional teams ? legal, finance, product, design, data science, and bank partners ? to optimize, execute and deliver campaigns.

Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns for our credit products.

Partner with internal design team to innovate on acquisition marketing campaigns.

Analyze the performance of campaigns, and share results with senior leaders and stakeholders.

Coordinate initiatives with key financials partners, working backwards to ensure a streamlined execution and approval process to launch initiatives.

Basic Qualifications

2+ years of professional non-internship marketing experience

Bachelor's degree in marketing, communications, or equivalent

Experience with A/B or multivariate testing

Experience using data and metrics to measure impact and determine improvements

Experience with onsite marketing, lifecycle marketing and digital advertising

Demonstrated ability to work independently and autonomously

Preferred Qualifications

Experience working with financial services partners

Experience leading cross-functional teams to establish strong partnerships with demonstrable results

Knowledge of HTML, XML, and Excel

Attention to detail, excellent organization skills, and ability to manage multiple competing priorities

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit

https://amazon.jobs/content/en/how-we-hire/accommodations

for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Key Skills Required

HTMLXMLProduct MarketingAcquisition CampaignsAcquisition MarketingAdvertisingAdvertising PlatformApproval ProcessAttention to DetailComplianceContent OptimizationCreativityData DrivenData ScienceDemonstrated AbilityDesignDriving ResultsFinanceFinancial ServicesFocusedInclusiveLead TestingLearningLifecycle MarketingMachine LearningMarketingMarketing CampaignsMultivariate TestingOnboardingOptimizationOrientationRoadmapScalingScienceWork Independently

Job Overview


Job Function: Sales / Marketing and Advertising

Job Type: Full Time

Workplace Type: Not Specified

Experience Level: Not Specified

Salary: Competitive & Based on Experience

Experience: 2 - 3 yrs

Contact Information


Company about us:

Amazon.com, Inc. is a global technology and e-commerce company that has revolutionized the way people shop and consume products and services. Founded in 1994, Amazon has grown to become one of the largest and most influential companies in the world, with a market capitalization of over $1 trillion.

At Amazon, we...

Company Name: Amazon

Recruiting People: HR Department

Website: https://www.amazon.com

Headquarter: Seattle, Washington, USA 98109

Industry: IT/Computers - Software & Software Services

Company Size: 10000+ Employees

Location

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