Product Analyst

What is Lokal

We are Lokal, India's premier hyperlocal platform, offering services in various Indian languages. We focus on developing world-class products for non-English speakers across India by delivering local information, classified ads, and continually evolving to include new and significant use cases every day. We operate in several states including Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, and are proud to have amassed over 45 million downloads to date.

Headquartered in Bengaluru, Lokal was founded in 2018 by Jani and Vipul, both distinguished IIT alumni recognised in. As a Series B funded startup, we have garnered support from top-tier investors such as the Sony Innovation Fund, YCombinator, 3one4 Capital, India Quotient, and Global Brain. Our mission is driven by a commitment to innovation and a deep dedication to effectively serving our users..

We are being heard:Inc 42,Forbes,Economic Times

Job Responsibilities:

Collaborate with Product Managers and cross-functional teams (Marketing, Tech, Design, User Research, Sales, Strategy, Business) to identify data-driven opportunities and solve key business problems.

Set up and maintain automated dashboards and tracking sheets to monitor critical KPIs.

Conduct in-depth analyses of KPI trends, identify anomalies, and perform root cause analyses (RCA) to provide actionable insights to stakeholders.

Analyze, and interpret A/B tests to evaluate the impact of experiments on product and user behavior.

Conduct cohort analysis and retention studies to drive strategies for improving user engagement and long-term retention.

Develop monthly and quarterly projections for KPIs to assist in strategic planning and goal-setting.

Write and test event analytics for frontend clickstream data, ensuring accuracy in staging and production environments.

Set up feature-specific tracking for new releases, ensuring accurate measurement of feature adoption and providing actionable insights to guide the product team on next steps and improvements.

Optimize product funnels (e.g. onboarding, payment) by identifying bottlenecks and proposing improvements.

Handle ad-hoc data requests from various teams and provide timely, well-structured solutions.

Continuously explore advanced analytics opportunities within product and business functions to enhance user experience and increase revenue.

Requirements

Necessary -

Must have 1 to 2 years of Experience in similar field.

Proficiency in SQL: Ability to write complex queries using CTEs, Window Functions, Subqueries, and Advanced Joins.

Problem-Solving Mindset: A structured approach to tackling business challenges with data-backed solutions.

Understanding of Product Analytics: Familiarity with product metrics, user funnels, A/B testing methodologies and behavioral analysis

Zeal for Exploration: A willingness to dive deep into data and problems to uncover insights and solutions.

Collaboration Skills: Ability to work effectively with cross-functional teams and communicate findings to both technical and non-technical stakeholders.

Ability to Take End-to-End Ownership: From understanding business expectations to data exploration, insights discovery, communication, and driving solution implementation.

Adaptability and Learning: Quick to learn and adapt to new tools, methods, and fast-paced environments.

Good to have -

Hands-on Experience with Clickstream Data & familiarity with analyzing user behavior and interactions.

Hands-on Experience with Google Apps Script to automate repetitive tasks and create efficient workflows.

Qualification

Bachelor's Degree