Performance Marketing Manager

Company Overview:

Founded in 2019, Apna is India's largest career development platform dedicated to empowering India's working class by unlocking unique employment and skilling opportunities. Backed by marquee investors like Tiger Global, Lightspeed, Sequoia, Owl Ventures, and Greenoaks Capital, Apna is a fast-growing unicorn with approximately $200 million in funding. With over 50 million users from 700+ cities and trusted by 5 million employers, Apna is on a mission to enable livelihoods for billions in India.

Role: Performance Manager

Location: Bangalore (Work from Office)

Experience: 4-5 years

Industry: B2C

Requirements

Responsibilities:

• The person will be independently managing the new user acquisition at the candidate side for all the paid channels

• This person will be responsible for improving the key business metrics like:-

o MAU from new users, SL/MAU, DAU/MAU

o Cost per acquisition

o Share of focus pockets on MAU - GIG,

o Improving quality of targeting of new users in terms of FF%

• This person will also be responsible for adding new acquisition channels across different partners like:-

o Affiliates (e.g. Xapads, momentous, Inmobi, Ironsource)

o Perf Ads based partnership (Phonepe, TOI, Gpay)

o Programmatic channels (Moloco, liftoff)

• This person will also liaise with key stakeholders across brand, product, tech & operations to derive insights, improve comms & improve quality of user acquisition

Persona/Background:-

• 4-5 years of work experience in a performance marketing role.
• Worked in a big performance marketing agency before and is super analytical
• Prior experience of working in a big B2C startup is referred
• App Marketing experience must
• Experience in team management & agency management
• Complete understanding of key biddable channels - Google & Facebook
• Prior management of programmatic channels like Moloco, Liftoff, DV360 will be an add on
• Strong analytical skills & hands experience of managing large & complex data.
• Understanding of analytical tools like GA4, Adobe, etc. Knowledge of SQL, Python will be advantage
• Prior experience in stakeholder management & working with cross functional teams