Offline Marketing Executive

About BabyMD

BabyMDis a complete, round-the-clock paediatric chain of clinics for new-age parents, with a bunch of services all under one roof. We offer holistic paediatric wellness solutions through our physical clinics & telemedicine, focusing on not just the child, but also the parents. Some of our services include consultation, vaccinations, development assessment, therapies, lactation & nutrition and many more. We have 2 clinics so far & plan to launch 4 more clinics in the next 3 months.

Job Overview:

BabyMD seeks a motivated Sales Executive to lead activities in schools, societies, and pharmacies etc. The role involves driving partnerships, executing campaigns, and managing activations to promote BabyMD's child healthcare services. Strong communication, negotiation, and relationship-building skills are essential for successful outreach initiatives. This is an on field role & will involve travelling across Bengaluru.

Key Responsibilties

1. Drive Offline Business - To drive clinic growth through offline sales channels. Direct impact on Business P&L of the company
2. School Activations: Build relationships with schools and manage health camps, awareness programs, and presentations to school authorities.
3. Society Activations: Engage residential societies for health camps, vaccination drives, and lead tracking for conversions.
4. Pharmacy Activations: Partner with pharmacies for promotions, referrals, and increasing patient footfall through activations.
5. Other Experiments: Explore new engagement avenues with doctors, corporate partnerships, and other stakeholders.
6. BTL / ATL - Implement BTL/ATL marketing strategies to enhance brand visibility and engagement.
7. Lead Generation & Reporting: Generate leads, track key metrics, and provide performance reports with improvement suggestions.
8. Lead Conversion - Follow up and convert leads into business results.

Requirements

Qualifications:

• Bachelor's degree in business, marketing, or a related field.

• 1-3 years of experience in sales, business development, or activations, preferably in healthcare or education.
• Proven track record of achieving sales targets and managing partnerships
• Strong interpersonal and communication skills.
• Ability to work independently and in a team-oriented environment.
• Willingness to travel for activations across the region.

Preferred Skills:

• Offline Sales - Proven track record in driving sales and meeting targets
• Strong negotiation and problem-solving abilities.
• Experience in working with schools, residential societies etc (Not Mandatory)
• Past Healthcare background preferred (Not Mandatory)
• English, Hindi & Kannada (good to have)