Meta Ads Specialist

ABOUT THE ROLE:
We are looking for an experienced Meta Ads Specialist to drive our paid media strategy across Facebook, Instagram, and related platforms. You'll play a key role in managing and optimizing ad campaigns, working closely with our creative team to enhance engagement and conversion rates through data-driven insights.

DUTIES AND RESPONSIBILITIES:

• Develop, manage, and optimize ad campaigns on Meta platforms to meet ROI and performance goals.
• Conduct thorough audience research and create custom audiences for effective targeting.
• Collaborate with the creative team to test and refine ad copy and creative assets, maximizing engagement and performance.
• Monitor ad budgets, key performance metrics, and conversion tracking to ensure cost-efficiency.
• Analyze campaign data to generate actionable insights, preparing reports with recommendations for future improvements.
• Keep up-to-date with Meta Ads policies, industry trends, and platform tools to maintain compliance and leverage best practices

Requirements

• 3-5 of proven experience in managing and optimizing Meta Ads campaigns for E-commerce / DTC brand
• 6 months to 1 year of experience working with Supplements / Healthcare DTC brand on META
• Ability to work in EST time zone
• Proficient in Meta Ads Manager and Analytics.
• Strong analytical skills with a solid understanding of ROI optimization, CPC, and other critical metrics.
• Ability to collaborate with creative teams and contribute to compelling ad designs.
• Strong communication and problem-solving skills.