Media Manager

The Media Manager is responsible for managing the public relations and media strategies that enhance a company's brand image, reputation, and visibility. This role involves developing and executing media plans, cultivating relationships with journalists and influencers, and coordinating communications across multiple platforms. The Media Manager works closely with internal teams to ensure consistent messaging and effective storytelling.

Key Responsibilities

Media Relations and Outreach

• Build and maintain relationships with journalists, editors, and media outlets.

• Pitch stories, press releases, and editorial content to secure media coverage.

• Act as the primary contact for media inquiries and manage interview requests.

Public Relations Strategy

• Develop and execute PR campaigns that align with the company's goals and objectives.

• Identify opportunities for thought leadership, media appearances, and industry awards.

• Monitor and manage the company's reputation in the media.

Content Development

• Draft press releases, media kits, speeches, and other PR materials.

• Collaborate with content and creative teams to produce compelling storytelling assets.

• Ensure consistency in messaging across all communications.

Media Campaigns and Events

• Plan and manage media events, such as press conferences, product launches, and interviews.

• Develop media schedules and timelines for campaign execution.

• Track and evaluate campaign performance against KPIs.

Digital Media and Social Integration

• Leverage digital platforms to amplify PR efforts, including social media and blogs.

• Manage online media mentions and engage with digital influencers.

• Collaborate with social media teams to ensure cohesive messaging.

Crisis Communication

• Develop and execute crisis communication plans to protect the company's reputation.

• Respond to negative press and manage issues proactively.

• Act as a spokesperson or prepare executives for media engagements during crises.

Monitoring and Reporting

• Track media coverage and measure the impact of PR efforts using analytics tools.

• Provide regular reports and insights on media performance and sentiment.

• Use data to refine and optimize PR strategies.

Stakeholder Collaboration

• Work closely with marketing, internal communications, and executive teams to align messaging.

• Support leadership with media training and preparation for public appearances.

• Manage PR agency relationships and ensure deliverables align with expectations.

Requirements

Education

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.

• Master's degree preferred

Experience

• 5+ years of experience in public relations, media management, or communications.

• Proven track record of securing media coverage and managing PR campaigns.

• Experience in crisis communication and reputation management.

Skills

• Strong media relations and storytelling skills.

• Excellent written and verbal communication abilities.

• Proficiency in PR analytics tools and platforms (e.g., Cision, Meltwater).

• Ability to multitask, prioritize, and manage time effectively.

Certifications (preferred)

• APR (Accredited in Public Relations) or equivalent certification.

• Certification in media analytics or social media platforms.