Media Director

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can't help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love we methodically engineer it throughout the consumer journey. That's how we activate the synergistic power of brand building and performance marketing.

Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has significant momentum and we're still growing. Come join our team!

SUMMARY

We are looking for a smart, experienced, and motivated Media Director to join our New York team.

The Media Director serves as the senior media leader for the agency and is responsible for ensuring media strategies and deliverables meet or exceed the strategic requirements of our clients and The Shipyard's quality standards. Retail media is a growing specialty within the organization. As such, this role will lead our retail media specialty. The ideal candidates will be developing innovative retail media strategies that drive measurable growth for our clients, building and managing partnership with retail media networks, overseeing media planning and activation and ensuring campaigns are optimized for performance. This role requires a deep understanding of retail media ecosystem, the strategic connection between brand and retail, audience segmentation and omnichannel marketing.

This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near New York, NY .

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.
Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for our values and purpose is just as important as meeting every checkbox.

WHAT YOU'LL DO

• Demonstrate expertise in and knowledge of digital advertising, retail media, e-commerce and performance marketing.
• Research, analyze, and monitor the impact of financial, technological, and demographic factors on the digital media space to capitalize on market opportunities for clients and minimize the effects of competitive activity.
• Have a deep understanding of retail media networks, retail data, and commerce media to develop strategic retail media programs that drive clients' business results.
• Guide the media department in the development and execution of innovative retail media strategies and programs. Spearhead the development of retail program strategies and analyses for clients including how to connect brand and retail program priorities.
• Lead the planning, buying and optimization of campaigns across retail media networks (e.g., Amazon, Walmart Connect, Target Roundel, Kroger Precision Marketing).
• Understand how to leverage first-party and third-party data to build highly targeted and effective media programs.
• Engage clients and client teams to evaluate the success or failure of digital advertising/marketing initiatives and plans for course correction and/or continual success as appropriate.
• Collaborates with internal client teams to identify opportunities for growth within existing client accounts and presents new ideas to clients on an ongoing basis.
• Contribute to new business efforts as a retail media expert for our digital marketing programs.
• Stay ahead of industry digital media trends, emerging platforms, and innovations in retail media to prepare the agency for potential changes within digital media and specifically ecommerce/retail media landscape.
• Manage and guide the media staff in the continuous evaluation of and improvement upon media opportunities for our clients.

WHAT YOU'LL BRING

• A minimum of ten (10+) years of prior experience in the development and implementation of media planning and buying strategies within the advertising industry.
• A minimum of four (5+) years of prior retail media experience specifically within the working with retail media networks and performance marketing.
• Personal health (preferable) or CPG experience
• Proven track record of managing and optimizing retail media campaigns.
• Strong analytical skills with the ability to interpret data and drive results.
• Excellent communication and negotiation skills.
• Experience working with DSPs, retail ad platforms, and data analytics tool.

WHAT YOU'LL GET

• The overall target range of base compensation for this role is $129,000 - $162,000. Compensation offered will be determined by additional factors such as location and experience.
• Open PTO
• Flexible work hours and remote work
• Paid holidays + holiday closure between Christmas Eve and New Year's Day
• Company-paid medical, dental, and vision insurance
• Life insurance and disability benefits
• 401k program with employer matching
• 6 weeks paid parental leave
• Employee bonus referrals
• Dog-friendly offices
• Company-provided snacks and beverages (yes, beer/wine included)
• and lots more!

Requirements

• Must be authorized to work in the U.S. without the need for visa sponsorship.