Marketing Specialist

We are seeking a passionate and talented Marketing Specialist. This individual will excel at crafting engaging, well-researched content and possess a strong narrative ability. The ideal candidate should demonstrate advanced literacy skills, ability to write in different styles, such as for blog posts, social media, and email, attention to detail, and the capability to proactively collaborate with experts and stakeholders to ensure high-quality deliverables that go beyond AI-generated content.

The role requires someone who is highly organized, able to juggle multiple projects, and is productive under tight deadlines. Additionally, they should have a flair for design, creating visually appealing materials, and possess hands-on experience with content publication and moderation across social media platforms.

Requirements

Requirements and Skills

• Craft high-quality, original content backed by in-depth research and expert insights.
• Develop engaging narratives for blog posts, social media, and email campaigns.
• Collaborate with stakeholders to produce deliverables that exceed AI-generated standards.
• Create, schedule, and moderate posts across various social media platforms.
• Tailor strategies and content to meet the unique needs of each platform's audience.
• Manage and optimize content using WordPress.
• Implement SEO best practices, including on-page optimization and meta attributes.
• Design visually appealing marketing materials using tools like Canva, Photoshop, and Illustrator.
• Ensure creatives align with corporate branding and values.
• Understand digital marketing channels holistically, including SEO, PPC, email marketing, social media, and content marketing.
• Assist in aligning individual campaigns with the company's overall marketing goals.
• Proactively communicate with subject matter experts and stakeholders.
• Meet tight deadlines while managing multiple projects effectively.

Skills and Qualifications

• Bachelor's degree in marketing, journalism, communications or related field.
• Exceptional writing and research abilities with a focus on storytelling and audience engagement.
• Advanced literacy and adaptability to different styles and tones.
• Hands-on experience in social media content creation and moderation.
• Awareness of platform-specific trends and audience behaviors.
• WordPress content management skills.
• Solid understanding of SEO best practices.
• Proficiency in design tools like Canva, Photoshop, and Illustrator.
• Strong understanding of digital marketing channels and how they integrate, including SEO, PPC, email marketing, and content marketing.
• Highly organized, with the ability to prioritize and manage multiple tasks under tight deadlines.
• Personal and Professional Growth
• Self-motivated, ambitious, and eager to learn and expand comfort zones.
• Aligned with Bergen's How We Work Together Principles including: investing in People Development, creating a Safe Environment, treating others with Respect, being able to work as part of a Team, having Trust in others, having Passion for our work and clients, having good Communication skills and having high Accountability for oneself and others.