Marketing Specialist

Step Forward Therapy's mission is to provide consistent and comprehensive support to as many families within the community as possible through therapy, exploration, and education for the whole family. We strive to help children and families reach their full potential by providing treatment and support to not only the whole child, but to their family by providing evidence-based practice. We aim to provide a supportive and fun environment that focuses on relationship building, respect and education for our staff, our families and our community.

Purpose of the marketing specialist is to provide consistent and comprehensive support to as many families in the community as possible by developing relationships with other providers, doctors, therapists, etc. and creating content in order that families within the community can see all the positive work that we do.

Responsibilities:
Community & Outreach

• Serve as a sponsor and representative at community events throughout the year
• Build and maintain strong relationships with referring partners through quarterly outreach and regular communication
• Track incoming referrals and analyze trends to support business development
• Distribute marketing materials (flyers, brochures, business cards) to referring partners and community organizations

Communication & Content Creation

• Write, design, and distribute monthly family newsletters via email
• Create and distribute monthly staff newsletters, both digitally and in print
• Write, publish, and optimize blog posts on the website, incorporating SEO best practices
• Manage all company social media platforms (Instagram, Facebook, LinkedIn), including daily posting, content scheduling, and engagement (comments, likes, reviews)
• Regularly capture photos around the clinic and at events to highlight services, staff, and client experiences for use in marketing materials and social media content.
• Develop creative content, including videos, edited photos, and graphics, to support marketing initiatives
• Track and analyze performance metrics from Google Analytics, social media insights, and other digital tools

Branding & Materials

• Oversee the creation and distribution of branded materials such as company merchandise, signage, t-shirts, and sweatshirts
• Maintain cohesive branding across all platforms and materials, both internal and external
• Keep lobby bulletin board and clinic signage up to date and visually aligned with brand identity

Internal Marketing & Support

• Create and maintain onboarding documents related to marketing and provide marketing orientation for new staff
• Manage internal employee toolkit
• Maintain and update organizational charts and clinic structure documents
• Coordinate and acknowledge staff birthdays and anniversaries
• Help plan, organize, and promote staff events and activities that foster team connection and morale, such as holiday parties, baby showers, cook-offs, and casual meetups.
• Support clinic morale and branding through staff engagement efforts (e.g., achievement postcards)

Website & Online Presence

• Manage and update the clinic website, including staff profiles, photos, service descriptions, and visual content
• Maintain a strong understanding of the clinic's services to ensure accurate, effective marketing communication
• Encourage and track the collection of Google reviews and respond to online feedback when appropriate

Team Collaboration & Flexibility

• Work closely with therapists and staff to support clinic-wide initiatives and campaigns
• Prompt therapists to write and send achievement postcards to families
• Provide support in additional marketing or clinic-related areas as needed

Requirements

• Positive outlook on life
• Confident and outgoing
• Ability to start and foster relationships
• Attention to detail
• Follow through
• Creative in approach
• Driven to meet goals/targets
• Effective and efficient problem solver
• Excellent, attendance record
• Excellent punctuality
• Flexible with the ability to adapt quickly to change
• Good organization skills
• Proficient with basic computer skills
• Likes to work with the pediatric population and their families
• Likes to work in a fast-paced environment with others
• Desire to learn and advance skill set
• Tenacity to reach goals/targets
• Ability to empower others through management
• Able to manage by statistics/data
• Problems solving through investigation using data
• Pushes potential both in self and others
• Submit payroll information in a timely manner
• Travel payroll personally and report discrepancies immediately
• Submit PTO and continuing education requests
• Communicating to manager when support is wanted or needed
• All staff must follow the policies and procedures outlined by Step Forward Therapy
• Participate in any task that is in-line with the mission of Step Forward Therapy