Marketing Manager

Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.

Marketing resource will be responsible for managing the image and reputation of our company. They influence opinions and behavior, both internally and externally, through various communication channels, including websites, social media, press coverage and more.

Trackier is looking for a numbers driven, highly motivated and action oriented Marketing Manager to achieve our performance and brand marketing objectives through a variety of paid media channels managing end-to-end research, implementation, optimization and reporting.

What you do:

• Managing day-to-day ad operations for Trackier paid marketing accounts including cross-platform data analysis, bid optimization, adcopy optimization, keyword optimization (including search term addition/negation, match types, labels and enabling/disabling, quality scores), overall account optimization score, new campaign creation, tag placements, analytics tracking etc.
• Going above and beyond ad platforms to cover activities like doing cross platform optimization keeping growth and ROI in check, with CRO responsibilities around experimenting with high converting campaign structure, understanding what makes and eventually creating high-converting landing page and ad copies basis customer behavior analysis
• Handson experience of Google Analytics, Google Webmaster, Google Tag Manager, Google Ads, Linkedin Ads, Facebook Ads e.t.c..
• Ensuring timely audits of all operations including weekly, monthly and quarterly checklists and maintaining customer/prospect match lists on all platforms
• Keeping a check on the entire user journey after conversion in ad platform to their opportunity creation and closing and retention to ensure all data hygiene is in place and to see their lifetime value and optimizing accordingly
• Craft go-to-market strategies for new feature launches, events and marketing assets, and take them to their logical conclusion.
• Formulate and strategize marketing plans that enhance brand equity in the targeted regions. Collaborate with local partners, publications, and influencers and conceptualize co-marketing activities aimed at generating low-intent leads.
• Set up a regional inbound strategy and collaborate with the internal as well as third-party performance marketing team to achieve MQL targets.
• Stay up to date on regional marketing trends, cultural news, and the competitive landscape. Talk to local partners, influencers, and CRO practitioners in that region to understand the local mindset.
• Develop a robust reporting framework, analytics, and ROI tracking for our marketing channels to continually evaluate and optimize our marketing initiatives' ROI.

Who you are:

• You have a minimum of 7 years of marketing experience, preferably in SaaS domain, of managing search and display campaigns across various platforms like google ads, microsoft ads, facebook ads, linkedin ads and doubleclick. Programmatic experience is a plus.
• You have built, run and optimized B2B campaigns for a minimum monthly ad spends. You have run campaigns catering to a variety of business and marketing objectives including lead generation, brand awareness and user engagement with strong focus on maximizing ROI through continuous optimization and regular feedback with key stakeholders
• You live and breathe numbers and are fanatical about understanding how multi-channel revenue attribution works including experience of working with tools like Excel, Google Sheets, Zapier, Google Analytics and Tableau. Knowledge of BigQuery, Google Data Studio and Google Tag Manager is a plus.
• You understand MQLs, SALs, SQLs in context of a B2B company and can work with sales and customer success teams to design campaigns to best serve their needs
• You can work your way around most modern marketing automation and CRM solutions e.g. Zoho Marketing, Eloqua, Marketo, Salesforce etc.

Requirements

• B.tech or higher qualification.
• Minimum 7+ years of experience in the same profile
• Startup experience is preferred.
• Should have hands on experience on Google adwords & SEO (Both on and off page)
• Deep knowledge of Google Tag manager
  

What does the role entail?

• Product Messaging on Website: Understand the Ideal Customer Profile(ICP) for a product and feature basis market research, competitive analysis, and then create messaging that makes understanding the product/feature easy for the ICP, which leads to interest generation in the products on VWO website. Own the end-to-end, constant evolution of website product messaging.
• Competition Messaging: Translate the competition comparison story into a compelling narrative on our website to keep competition pages accurate and relevant in collaboration with the sales enablement team.
• Constant Experimentation - Drive constant experimentation on existing products/solutions pages and navigation to test ideas that will improve visitors' experience, engagement, and conversion on the page
• New Feature Release - Collaborate with the sales enablement team and product marketing team to release new features on the website.
• Program Management: Own project management of any pages, whether it is a revamp or new product/solution page creation, working in coordination with the design and dev and sales enablement team.

• Data-Driven Impact Analysis and Agility: Identify the performance of the various pages and adjust the messaging/parameters forward accordingly.

Benefits

• Medical Insurance
• 5 days working culture.
• Uber cool work environment.
• Best in industry salary structure.
• Lucrative Reimbursement policy.
• Sponsored annual trips.

Qualification

Bachelor's Degree