Marketing Manager, Aesthetics Division

Fotona is one of the world's fastest-growing leaders in aesthetic, medical, and dental laser innovation. With 50+ years of engineering excellence and more than 30,000 systems installed globally, we're known for breakthrough results, unmatched reliability, and unwavering customer commitment.

Our legacy is strong, our technology is exceptional and we're just getting started.

Title:?Marketing?Manager, Aesthetics Division

Location: Dallas (Onsite)

The Aesthetics Division?Marketing?Manager?will oversee campaign planning and execution, agency partnerships, budget management, and the development of?marketing?programs that elevate Fotona's presence within the competitive aesthetics market. This individual will collaborate closely with cross-functional teams to align?marketing'strategy with sales and corporate objectives.

Key Responsibilities

Strategic?Marketing?& Brand Leadership

• Develop and execute integrated?marketing'strategies to drive awareness and demand for Fotona's aesthetic technologies.
• Ensure brand consistency and compliance with corporate standards across all campaigns, assets, and communications.
• Identify market trends, competitor activities, and emerging opportunities in the aesthetics segment.

Demand Generation & Performance Analytics

• Generate demand across multiple channels to support the aesthetics sales pipeline, including digital campaigns, events, and partnerships.
• Track lead performance through the?marketing?funnel, ensuring timely follow-up and lead quality alignment with sales.
• Establish and manage KPIs for all?marketing?campaigns and initiatives, delivering regular performance reports and data-driven insights to leadership.
• Continuously optimize?marketing?efforts based on metrics and ROI analysis.

Agency & Vendor Management

• Select, onboard, and manage creative, digital, media, and PR agencies to ensure quality, alignment, and timely delivery of?marketing?initiatives.
• Negotiate contracts, set performance benchmarks, and manage relationships to achieve optimal ROI on all external partnerships.

Budget & Performance Management

• Own and manage the division's?marketing?budget, including planning, forecasting, tracking, and reporting of expenditures.
• Evaluate campaign performance and recommend optimization strategies to maximize efficiency and return on investment.
• Collaborate with finance and leadership to ensure fiscal accountability and transparency in?marketing'spend.

Campaign Development & Execution

• Plan, create, and execute multi-channel?marketing?campaigns (digital, social, events, email, and print) to generate qualified leads and increase conversion rates.
• Oversee new product launches, ensuring messaging, creative, and promotional strategies align with business objectives.
• Review and assess campaign effectiveness, providing actionable insights for improvement.

Event, Industry Engagement & Thought Leadership

• Oversee the planning and execution of national and regional trade shows, clinical workshops, and educational events.
• Attend key aesthetics industry conferences and symposia to represent Fotona and stay informed of emerging trends.
• Deliver presentations at industry events, trade shows, or professional meetings to promote Fotona's technology leadership and clinical excellence.
• Partner with internal stakeholders to enhance digital?marketing?initiatives, including paid media, SEO/SEM, and social content.
• Support the creation of engaging digital assets and online experiences that reflect Fotona's innovation in aesthetics.

Team Leadership & Collaboration

• Lead and mentor a team of?marketing?and event professionals, fostering a collaborative, high-performance culture.
• Build strong alignment with the sales organization to ensure consistent messaging, efficient lead management, and shared performance metrics.
• Manage relationships with key vendors and business partners across the aesthetics ecosystem.

Qualifications & Skills

• 5+ years of progressive?marketing?experience in the medical aesthetics, medical device, or beauty technology industries.
• Demonstrated experience managing external agencies and optimizing multi-channel?marketing?programs.
• Proven track record of?marketing?budget ownership, including planning, forecasting, and financial reporting.
• Experience with new product launches in the aesthetics or medical device space.
• Strong understanding of B2B and B2C?marketing?principles, digital platforms, and event strategy.
• Excellent communication and presentation skills, with experience speaking at industry events or conferences.
• Highly organized, analytical, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Salesforce, HubSpot, Microsoft Excel, and?marketing?analytics tools.
• Bachelor's degree in?Marketing, Business, or related field (MBA preferred).

Additional Requirements

• Flexibility to work outside standard office hours when necessary, including travel to events and conferences.
• Ability to work onsite at our Irving, Texas office.
• Regular travel between California and Texas offices to support distributed teams.
• Ability to lift and carry?marketing?materials or equipment (up to 20 lbs regularly, 50 lbs occasionally).
• Ability to push/pull very heavy equipment on wheels/casters seldom.
• Ability to stand, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, and?work at a computer and sit for extended periods.

Compensation & Benefits

• Full-time, salaried position; annual salary commensurate with experience.
• Comprehensive benefits package including Medical, Dental, FSA/HSA/HRA Options, Vision, Life, AD&D, LTD, STD, and 401(k) with company match.
• Career development opportunities within a high-growth, global leader in energy-based aesthetic technologies.

Fotona is proud to be an equal-opportunity employer.

We celebrate diversity and are committed to fostering an inclusive environment for all employees.

Powered by JazzHR