Marketing Executive

This role is for one of the Weekday's clients Min Experience: 0+ years Location: Mumbai JobType: full-time Requirements Key Responsibilities Plan and execute creative marketing campaigns across digital channels, including ad concepts, copywriting, content strategy and campaign ideation. Coordinate the creation of marketing assets by managing product shoots, creative briefs, and AI generated visuals. Manage website and marketplace content to ensure listings, imagery, and messaging stay accurate and on-brand. Analyse ad campaign performance, identify opportunities for improvement, and work with cross functional teams to optimise marketing effectiveness. Plan, coordinate and execute product and lifestyle shoots, including creative direction, shot planning and on-set coordination. Support social media strategy, content planning, and idea generation, with a working understanding of platforms and trends. Own Online Reputation Management (ORM) and community management to maintain a positive brand presence. Manage influencer research, shortlisting, and coordination to support brand partnerships and campaigns. Prepare social media reports and presentations using Google Sheets/Excel and PowerPoint.

Who You Are Strong communication skills, with the ability to craft compelling narratives. Experience in brand marketing, social media, digital marketing, and PR. A strategic thinker who can balance creativity with data-driven decision-making. Comfortable managing multiple projects ? shoots, campaigns, and reporting ? at the same time.

Why Should You Consider This Role? Get hands-on experience in managing a global brand marketing strategy. Opportunity to work with a fast-growing DTC brand in international markets.

Good-to-have skills Brand Marketing, Social Media Marketing, Online Reputation Management