Marketing Coordinator, Breakaway Projects

ABOUT THE COMPANY

Breakaway Group is a premiere entertainment and music festival multimedia company. We have the largest independent touring music festival in North America, spanning 12 cities over 9 months. With a focus on underserved markets, Breakaway is bringing a premium 2-day EDM/Pop festival experience with an always-changing lineup of top artists to where consumers live, work, and play.

Breakaway Projects is our recently launched label and artist management division of Breakaway, dedicated to supporting emerging talent through artist-first partnerships. It helps artists grow by providing strategic guidance, career development, and access to the broader Breakaway ecosystem of live events, media, and brand collaborations.

ABOUT THE ROLE

Breakaway is a fast-growing music and entertainment company in search of a highly motivated Marketing Coordinator to support the development and execution of all Breakaway Projects label marketing campaigns and activations.

As the Marketing Coordinator at Breakaway Projects, you'll play a key role in amplifying our artists, releases, and creative campaigns across digital, experiential, and media platforms. You'll collaborate with internal teams, artists, and external partners to execute best-in-class marketing initiatives that reflect the energy and ambition of Breakaway's music culture.

This is a fantastic opportunity for a highly motivated, creative individual with a passion for music.

Requirements

RESPONSIBILITIES

Campaign Execution

• Assist in developing and executing integrated marketing plans for music releases, tours, merch drops, and brand partnerships.
• Coordinate timelines, deliverables, and assets across digital, social, email, PR, and influencer channels.
• Support rollout strategy, pre-save/pre-add campaigns, and DSP pitching timelines.
  

Content & Social Media

• Assist in content planning and production for artist and label channels.
• Coordinate posting schedules and community engagement across platforms (Instagram, TikTok, YouTube, etc.).
• Track trends and support content innovation in line with each artist's identity.
  

Artist Support

• Act as a liaison between artists and internal/external marketing teams.
• Coordinate artist marketing assets, press photos, bios, and EPKs.
• Support promotional opportunities including interviews, playlists, and press.
  

Analytics & Reporting

• Monitor campaign performance and compile regular reports on audience growth, engagement, and conversions.
• Provide insights and recommendations to optimize future campaigns.
  

Collaborations & Partnerships

• Support marketing partnerships with brands, media outlets, and live events.
  Coordinate cross-promotional efforts between Breakaway Music Festival and label artists.
  

Administrative Support

• Manage asset libraries, calendars, and marketing trackers.
• Help organize team meetings, campaign recaps, and key updates.

QUALIFICATIONS

Experience & Education

• 24 years of marketing experience in music, entertainment, or youth-focused lifestyle brands (label, artist management, festival, or agency experience a plus)
• Bachelor's degree in marketing, communications, music business, or a related field (or equivalent experience)
  

Skills

• Strong understanding of social media platforms, digital marketing tools, and content trendsespecially within Gen-Z and music culture
• Familiarity with DSPs (Spotify, Apple Music, etc.) and music marketing best practices
• Excellent organizational skills with strong attention to detail and ability to juggle multiple projects and deadlines
  Comfortable working in a fast-paced, startup-like environment
• Basic graphic design, video editing, or content creation skills (Canva, Adobe Suite, CapCut, etc.) are a bonus
  

Traits

• Passion for music, live events, and artist development
• Self-starter with a collaborative spirit and a can-do attitude
• Creative thinker who brings ideas to the table
• Strong written and verbal communication

Benefits

• Flexible work environment (Monday & Friday - WFH, Tuesday, Wednesday & Thursday - In Office)
• Comprehensive medical, dental, vision insurance
• 401K plan with employer matching
• 15 days PTO + 5 sick days + holidays (all federal + 2.5 days for Thanksgiving + ~2 weeks for Winter Holiday)
• Select festival attendance
• Growth opportunities

Qualification

Bachelor's Degree