Home Health Area Sales Manager

The Home Health Area Sales Manager is responsible for leading and executing strategic initiatives to drive referral growth, expand market presence, and support census growth in a defined territory. This role includes both direct sales responsibilities and the management of a team of local liaisons. The Area Sales Manager will coach, mentor, and lead their team to meet performance goals while also cultivating key referral relationships themselves.

RESPONSIBILITIES

• Supervise, coach, and support a team of Home Health Marketers within the designated area.

• Set individual and team performance goals and monitor progress through KPIs.

• Provide ongoing training, support, and development to ensure high performance and professional growth.

• Conduct regular field rides and joint visits with team members to reinforce effective strategies and provide feedback.

• Collaborate with senior leadership on team hiring, performance reviews, and disciplinary actions when needed.

• Identify, develop, and maintain strong relationships with physicians, hospitals, skilled nursing facilities, discharge planners, case managers, and other potential referral sources.

• Strategically promote the agency's services to meet or exceed referral and census growth goals.

• Conduct presentations, in-services, and marketing events to raise awareness and drive new business.

• Monitor market trends, competitor activity, and industry changes to adjust strategies accordingly.

• Track and report weekly and monthly referral data, marketing activities, and performance metrics to leadership.

Requirements

QUALIFICATIONS:

• High school diploma or equivalent

• Proven sales experience, ideally in home health, healthcare services, or related industries.

• Knowledge of healthcare services, home care regulations, and insurance procedures is a plus.

• Proven ability to meet or exceed sales targets and drive team performance.

• Excellent leadership, communication, and interpersonal skills.

• Self-starter with strong organizational and time-management abilities

• Valid driver's license, reliable transportation, and willingness to travel locally.

PHYSICAL REQUIREMENTS:

Ability to perform the following tasks if necessary:

• Able to read assignments, follow directions.

• Able to walk, climb stairs, stoop, twist, bend, and squat to perform essential job functions.

• Must be able to lift or move 35 pounds of weight.

WORKING CONDITIONS:

Travel within the assigned geographic area.

Work in various healthcare environments including medical offices, hospitals, and private residences.

RISK EXPOSURE:

Moderate risk

Benefits

Benefits for Full-Time Employees:

• 3 Weeks Paid Time Off
• Health, Vision, Dental Benefits
• 401K plus Employer Contribution
• CVS Virtual Care: Accessible Care/Mental Health Counseling
• Teladoc- 24/7 Doctor Support (phone or video)
• Voluntary Life Insurance
• Critical Illness, Group Hospital Indemnity, Accident Insurance