Head of Product Marketing

Founded in 2014, ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.

Our features are designed for developers, owners, property managers, and tenants. And our products lower operating costs and improve tenant satisfaction. Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.

Fantastic people are the key to our success. As a distributed, primarily remote workforce, we're looking for more intelligent, passionate, collaborative, and down-to-earth individuals to join our growing team. Our culture is transparent and flexible; our benefits range from a 401(k) match to quarterly stipends for self-care. While we work incredibly hard to improve the experience of everyone who lives, works, and visits our communities, we always have time for a good laugh.

ButtterflyMX is seeking an experienced Head of Product Marketing to establish and lead our product marketing function. This role is our first dedicated product marketing hire and will be crucial in shaping our go-to-market strategy and driving product success; it reports to our Chief Product Officer.

• Lead the product launch process, partnering with PM, Sales, CX, Marketing and Finance
• Conduct win/loss analysis and build out program at scale
• Conduct market research and competitive analysis to identify opportunities and inform product strategy
• Train the sales team on new and existing product features and value proposition; develop the collateral including demos, case studies, fact sheets and presentations
• Promote existing and new products through all marketing channels in partnership with Marketing; assist in the creation of marketing content including blogs, whitepapers, emails, video, social media, etc
• Evolve product positioning, messaging, pricing, and packaging

Requirements

• You have 10+ years of B2B marketing experience; 5+ in product marketing
• You are an insatiably curious product marketer with a strong ownership mindset and bias for action
• You thrive on data driven decision making, and are fluent in analyzing large sets of data and consumer research
• You sweat the details and have a high bar for excellence and successful outcomes
• Are comfortable with ambiguity and are energized by building a function from 0-1
• You are a compelling story teller, in both written and verbal communication
• You have low ego and can collaborate effectively with cross functional partners and executives
• Multi-residential real estate industry is a plus
• Experience with the following tools: Hubspot, Salesforce, WordPress, Confluence, and your choice of Analytics tool
• Prior experience marketing hardware products

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost) starting day 1
• Dental and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays and 25 days of PTO
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• HealthAdvocacy Program
• Access to optional benefits, including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
• Collaborative, dynamic work environment filled with kind, intelligent people who are working hard on an industry-defining product

EEO STATEMENT

ButterflyMX is an equal-opportunity employer, and we value diversity at our company. We strive to create an accessible and inclusive experience for all candidates and employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. You must have the authorization to work in the US to become an employee. Please let our recruiting team know if you need reasonable accommodation during the application or the recruiting process.

Qualification

Bachelor's Degree