Head of Performance Marketing

About Medical Guardian

Medical Guardian is a trusted leader in personal safety solutions to deliver independence for aging adults. Serving over 625,000 members, we provide innovative technology and compassionate support to help individuals live confidently and securely.

With 12 consecutive years on the Inc. 5000 list and recognition as a Best Place to Work, Medical Guardian combines a mission-driven approach with proven results. Backed by a $50 million annual advertising spend, we're dedicated to empowering independence while delivering exceptional service and support.

Our commitment to innovation and inclusivity ensures that we meet the needs of our members and their caregivers every step of the way.

About the Role

We're looking for a seasoned, high-output Head of Performance Marketing to lead our member acquisition engine across digital and traditional channels. This role is built for a direct response expert who thrives in a subscription-based environment, knows how to architect strategy and execute in the weeds, and is obsessed with testing, speed, and measurable results.

You'll own paid media across search, social, affiliate, influencer, Amazon, Walmart, CTV, direct mail, and printmanaging performance, reducing cost per sale, and driving ROI. As we evolve our brand and expand our product offerings, this role is central to accelerating growth through sharp strategy and relentless execution.

Key Responsibilities

• Own and scale all direct response performance marketing programs across digital (Meta, Google, Bing, affiliate, influencer, Amazon, Walmart) and traditional channels (CTV, streaming, linear TV, direct mail, print).
• Lead media mix strategy and buying, driving performance through advanced attribution, LTV modeling, and ROI-based optimizations.
• Oversee creative testing, offer strategy, audience segmentation, and landing page experimentation to continuously reduce cost per sale and improve lifetime value.
• Partner cross-functionally with analytics, brand, lifecycle, and product teams to align messaging and measurement across the full funnel.
• Build and manage a high-output acquisition team while guiding agency partners and vendors to deliver against performance goals.
• Own budget planning, forecasting, and pacing across all channels, ensuring spend efficiency and clear investment ROI.

Qualifications

• 10+ years of experience in performance marketing, with deep expertise in direct response within subscription and eCommerce environments.
• Proven success scaling acquisition across digital and traditional channelsincluding CTV, streaming, linear TV, direct mail, and print.
• Demonstrated ability to build and execute integrated media strategies that connect upper-funnel TV with lower-funnel digital for measurable ROI.
• Strong background in media planning and buying, across both programmatic platforms and traditional outlets.
• Experience owning and optimizing large-scale budgets ($50M+), with a track record of reducing CAC and increasing LTV.
• Expertise in attribution modeling, A/B testing, and conversion rate optimization, with a deep understanding of full-funnel demand generation.
• Advanced proficiency in tools like Google Analytics, Meta Ads Manager, attribution platforms, and marketing automation systems.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match