Head of Paid Media

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 200+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission We Exist to Grow Your Business...PERIOD.

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position As the Head of Paid Media, you are the architect of our advanced service offerings. You will lead the strategy and delivery across Google, Microsoft, Meta, and OTT. We are looking for a thought leader who can maintain our dominance in traditional search while aggressively integrating emerging technologies - ensuring RYNO remains the most sophisticated agency in the vertical. You will foster innovation, define best practices, and cultivate a skilled team dedicated to delivering exceptional results for our clients.

Position Responsibilities Strategic Leadership & Innovation:

• Develop and continuously refine the agency's comprehensive paid media strategy and operating playbook, balancing foundational high-intent search with paid social, OTT, and emerging channels.
• Drive strategic testing, platform expansion, and service innovation to strengthen performance and expand the agency's competitive advantage
• Lead the strategic adoption of AI-driven tools, including Google AI-Max and evolving LLM-driven search behaviors, identifying how generative AI changes the path to purchase
• Identify and implement emerging technologies that improve campaign performance, targeting, and scalability across paid channels
• Serve as the agency's primary thought leader on paid media innovation, translating changes across search, social, and AI ecosystems into scalable service offerings, best practices, and competitive advantage.
• Share strategic insights that elevate internal expertise and strengthen the agency's position as an industry leader

• Scale the paid media department structure to support operational efficiency, service excellence, and long-term growth
• Lead team development through hiring, resource planning, coaching, and mentorship, fostering a culture of accountability, innovation, and solution-oriented thinking
• Evaluate, procure, and implement tools, systems, and automation that improve operational efficiency, reporting accuracy, and service delivery
• Oversee scalable processes for campaign management, data collection, and measurement across all paid media platforms.

• Act as a strategic advisor for enterprise accounts, partnering with client leadership to drive retention, growth, and long-term success
• Support the sales team by shaping strategy and scoping complex, multi-channel opportunities for prospective clients
• Manage executive relationships with Google, Microsoft, Meta, and Yelp to pilot new capabilities and maintain first-to-market advantages
• Collaborate cross-functionally with Client Success, SEO, Web, and Sales teams to ensure alignment on integrated strategy and execution for our clients

Additional job duties as assigned by management Requirements

• 10+ years of experience in Paid Media marketing within a fast-paced, high-volume marketing agency environment
• 7+ years of experience leading and developing high-performing teams across multiple levels and functions
• Experience in or strong understanding of the home services industry and their unique needs, strongly preferred
• Deep curiosity for emerging digital marketing trends, with a demonstrated commitment to bringing new ideas and thought leadership to both clients and the agency
• Proven track record of driving innovation through strategic testing, experimentation, and continuous performance optimization
• Strong ability to synthesize complex performance data into clear, strategic recommendations for senior and executive stakeholders
• Advanced expertise across major paid media platforms, including Google Ads and Meta Ads Manager; experience with local service and lead-generation platforms (Angi, Yelp, etc.) preferred
• Strong understanding of how generative AI and LLMs are transforming digital marketing, campaign operations, and consumer search and decision-making behavior

Our target compensation range for this salary exempt opportunity includes a competitive base salary and eligibility for quarterly performance-based bonuses, and is subject to multiple factors, including role, level, experience, and location. Bonus eligibility is based on performance metrics and company results.As you go through our interview process, your recruiter will work with you to identify a competitive base salary. Benefits We?ve got you covered! RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Inclusion, Diversity, Equity & Access (IDEA) Committee
• Awesome team merch!

About RYNO Strategic Solutions RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments. This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.