Head of Marketing

About Silvur

Our mission: to support the 99% of members who retire.

Silvur ensures that ALL credit union members have a plan for retirement, not just the 2-3% currently served by wealth management. Silvur's platform engages and supports members over age 50 with a focus on helping members navigate critical retirement decisions including Medicare and Social Security. Members over age 50 are credit union's largest deposit holders, holding over 80% of US household wealth and the first generation to retire without the benefit of a pension. Silvur makes it easy for credit unions to help them. Our data platform powers insights and offers to capture the $70T retirement wallet. Our new insurance subsidiary offers Medicare insurance and more to our partner credit unions and their members.

Silvur has been named by Forbes to the 2020 Fintech 50 Most Innovative Companies and has been featured in the NY Times, Forbes, Fortune, CNBC, and Yahoo Finance. We?ve won many credit union industry awards including VentureTech, America's Credit Union Tech, Ops and Member Best in Show and runner up for NACUSO Big Idea. We?ve received grants from the Financial Health Network and are part of the 2025 Lab at Filene.

Silvur is at an exciting inflection point. We are experiencing rapid adoption of our platform by leading credit unions and we are looking to expand the footprint of credit unions we serve.

Silvur is backed by leading VCs like Anthemis and strategic investors including Curql, Reseda Group, Idaho Central Credit Union, MAPs, WESECU, and Mission Federal Credit Union.

As we expand our platform and grow our credit union partnerships, we're seeking a talented Head of Marketing to join our team during this exciting phase.

About the Role:

The Head of Marketing will play a pivotal role in Silvur's mission to engage and support credit union members by executing comprehensive marketing strategies that elevate our brand and drive growth among credit union and bank partners and end users (members/account holders).

Requirements

• MARKETING STRATEGY: Lead development of overall marketing strategy and plans to drive awareness, acquisition/sales, adoption, and engagement/retention for our portfolio of brands including Silvur and Silvur Insurance (Medicare).
• Partner closely with stakeholders in Sales, Product, and Partnerships and collaborate with the Marketing and Sales Enablement Specialist.
• MARKETING CAMPAIGNS: Responsible for creation of cross-channel B2B and B2B2C marketing campaigns that target all stages of the sales funnel and consumer lifecycle.
• Build and manage marketing calendar.
• Produce copy and design direction for all campaigns.
• Oversee execution of campaigns, working with the Marketing and Sales Enablement Specialist.
• Monitor performance metrics and refine strategies to optimize results.
• SALES SUPPORT: Conduct meetings regularly with sales to review pipeline, discuss challenges, and brainstorm possible solutions.
• MARKETING COLLATERAL: Produce high-quality materials to support sales and drive consumer adoption and retention.
• BRAND: Oversee all brand marketing functions, including brand strategy, hierarchy, positioning and messaging, and creative development.
• Ensure consistent brand messaging and image across all marketing materials and channels, including social media.
• Responsible for thought leadership content that drives the brand forward.
• Manage full time designer.
• Stay abreast of industry best practices and emerging marketing technologies.

Qualities Our Candidate Will Possess:

We are seeking someone who can be described as:

• Intrinsically Motivated: A self-starter with a proactive mindset who thrives on taking initiative and seeing projects through to completion.
• Organized Multi-Tasker: Strong ability to manage multiple tasks and priorities in an organized and timely manner.
• Strong Communicator: Excellent written and verbal communication skills.
• Attentive to Detail: A meticulous eye for accuracy and quality across all work, ensuring a polished and professional output.
• Committed to Excellence: Consistently ensures all projects are executed on time and to a high standard.
• Driven by Data: Ability to analyze metrics, present insights effectively, and leverage data and insights to drive marketing strategy and plans.
• Outside-the-Box Thinker: Approaches challenges and situations with a creative mindset; actively seeking out different angles and possibilities and not being limited by preconceived notions.
• Willing to Do the Work: We are a lean team at a fast-growing start-up company. This requires the ability to not just lead the strategy, but to get done what needs to be done, with the potential to grow the team over time.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
• Experienced acquisition marketer with 10+ years working in marketing, sales enablement, or related B2B, B2C, and/or B2B2C roles with a proven ability to drive sales, product adoption, and customer retention.
• Strong grasp of digital marketing channels and techniques, including paid advertising, direct mail, social media marketing, content marketing, and email marketing.
• Familiarity with CRM tools (e.g., HubSpot) and lifecycle marketing platforms (e.g., Braze) is strongly preferred.
• Ideal, but not required: Experience working at a start-up and/or experience in the finance, fintech, and/or credit union industries.

Benefits

You will be an employee of our holding company Silvur Technology Services. Employees receive a total compensation package including salary, options, health benefits, and 401k with employer contribution. Employees have a WeWork All Access Plan so you can work from any WeWork should you prefer not to work from home. You can choose the technology you need to help you excel in your role. This role will require periodic in-person time, both for internal workshops and external partner meetings and conferences.

Qualification

Bachelor's Degree