Head of Marketing JioBlast

• Lead end-to-end campaign execution for major IP launches, tournaments, and festivals
• Design integrated marketing funnels across awareness, consideration, conversion, and retention
• Drive culturally relevant, Gen-Z-first storytelling across platforms and formats

• Leverage Jio ecosystem for large-scale distribution and user acquisition
• Build performance marketing engines to drive registrations, ticketing, and platform growth
• Optimize conversion funnels and user journeys across owned and partner platforms

• Oversee content strategy across social, video, and platform-native formats
• Build and scale creator ecosystems for amplification, engagement, and co-creation
• Align community, social, and content teams into a unified audience growth engine

• Define and evolve JioBLAST's brand identity across IPs and campaigns
• Ensure consistency in brand voice, visual language, and cultural relevance
• Drive thought leadership, PR, and industry positioning for JioBLAST across stakeholders
• Position JioBLAST as a category leader in esports and youth entertainment

• Work closely with partnerships and sales teams to integrate brands into marketing narratives
• Develop sponsor amplification frameworks and co-branded campaigns
• Drive marketing-led value creation for partners and stakeholders

• Establish performance tracking frameworks across campaigns and channels
• Analyze audience behavior, campaign performance, and market trends
• Translate insights into actionable growth strategies

• Build, lead, and mentor a high-performing marketing team across functions
• Collaborate with product, operations, partnerships, and creative teams
• Manage agencies, vendors, and external partners

• This position involves travel as part of the role. Candidates must be willing and able to travel as required.

• 8?12+ years of experience in marketing, with leadership roles in gaming, entertainment, media, or consumer tech

• Proven track record of building and scaling high-impact marketing campaigns and IPs
• Strong understanding of Gen-Z culture, creator economy, and digital ecosystems
• Experience managing large-scale campaigns, launches, or live events
• Deep expertise in performance marketing, brand marketing, and content strategy
• Strong analytical mindset with experience in marketing metrics and ROI tracking
• Ability to operate in fast-paced, high-growth environments with multiple stakeholders

• Experience leading marketing for large-scale consumer brands, platforms, or IPs
• Prior exposure to esports, gaming, sports, or youth culture is highly preferred
• Experience working with creators, influencers, and digital communities
• Background in start-up, agency, or high-growth environments is a plus

Benefits Benefits Competitive compensation and employee benefits

How to Apply? We consider every application and will respond as soon as possible. We are committed to equal opportunities.