Head of Demand Generation

</li></ul> The Problem You?re Being Hired to Solve

• Our client retention averages over 7 years. That kind of loyalty drives strong referrals ? but referrals can?t be our single sourced growth strategy. We need to break through it by adding more channels.
• We?re targeting 2,500 net new locations over the next 18 months, which means building a consistent, qualified pipeline that performs every single month. </li></ul> What You?ll Own
  • Pipeline number. You own the marketing-sourced pipeline target ? $30M in MQLs. This is your number. You report on it weekly, you defend it, you fix it when it breaks.
  • Full-funnel demand gen strategy ? outbound, inbound, paid, SEO, events, partnerships, and referral programs ? built from scratch alongside the founder.
  • CAC and attribution modeling ? you measure and monitor every dollar spent against LTGP, and you adjust accordingly.
  • Lead scoring and MQL/SQL definition ? defined in lockstep with sales so there?s no ambiguity at handoff.
  • Campaign execution ? you?re the strategist and the executor. You?re in the work alongside the team, not above it.
  • Weekly metrics reporting to the Founder ? pipeline generated, CAC, conversion rates, cost per MQL, every week without being asked.
  Requirements
  • You have directly driven measurable pipeline growth at a B2B company between $5M?$50M in revenue ? be prepared to walk us through the exact numbers.
  • You?ve built demand gen from zero, not optimized someone else?s engine.
  • You can write ? cold email, ad copy, landing pages. Your thinking doesn?t go through an agency. Your voice is confident, problem solving.
  • You?re fluent in a CRM ? sequences, automations, and reporting are things you build yourself.
  • You have experience in multi-location B2B verticals ? restaurants, retail, healthcare, or dealerships.
  • You thrive in a lean, fast-paced environment where resources are tight and results are everything. </li></ul> What Success Looks Like
    • Week 1: Full audit of current marketing activity complete. Attribution model drafted. Channel prioritization and GTM plan presented to the Founder.
    • Week 2: Core demand gen plays activated across at least 3 channels. Weekly pipeline reporting cadence established.
    • Week 3?4: MQL volume ramping toward target. CAC baseline established and improving.
    • 90 Days: Marketing-sourced pipeline contributing measurably toward $20M ARR. The machine has a heartbeat.
    Who Should NOT Apply
    • Agency-only background with no in-house accountability to a revenue number.
    • You need a large team around you to execute.
    • You?ve managed budgets but can?t quantify the pipeline or revenue impact you personally drove.
    • You?re looking for a brand awareness or content-heavy role.
    • You have a hard time conceptualizing a $30M MQL pipeline from the ground up.

    Benefits

    • Competitive base + performance bonus tied directly to pipeline and revenue outcomes.
    • Full autonomy ? you won?t be micromanaged, but you will be held to numbers.
    • Direct, unfiltered access to a metrics-driven founder who has built and scaled multiple companies.
    • The opportunity to build a team beneath you as your results prove the model.
    • Hybrid, full-time position.