Head of Brand Marketing

Who are we, you ask?

Interviews can be hard, especially at top tech companies like Google, Facebook, and Netflix. Many candidates fall short simply because they aren't adequately prepared. That's where we come in. Our acclaimed courses specialize in interview preparation and transitioning into high-demand tech fields such as AI, ML, and Data Science. At Interview Kickstart, current and former hiring managers have guided over 17,000 tech professionals through transformative career journeys, ensuring their success in landing coveted positions. Think of us as "the everything store" for career transitions and interview skill development.

How do we do that, you ask?

We have a structured approach to interview success, which includes:

• Career Accelerator Course
• Comprehensive end-to-end courses and platform
• A roster of over 600+ instructors from leading Silicon Valley companies like Google, Facebook, Amazon, and Netflix
• A holistic approach that includes live classes, mock interviews, personalized coaching, resume refinement, career strategies, and invaluable referrals

What's more exciting is - we are completely remote, and we are hiring the best people we can find regardless of geography.

What does the role entail?

• Create brand positioning, messaging, and voice that resonate with target audiences.
• Establish brand identity guidelines including logos, color schemes, typography, and imagery.
• Ensure our messaging stands out and resonates with stakeholders while reinforcing our value proposition in a rapidly evolving industry.

• Drive marketing campaigns that increase brand visibility and consumer engagement across key platformsSEO, social media, partnerships, and more.
• Develop and implement strategies to foster community engagement and expand reach without relying on paid media
• Build the content calendar to then execute across social and organic media driving metrics of awareness and engagement
• Optimize content for rapid production and measurable impact across multiple channels, ensuring alignment with our overall business goals.

• Lead, mentor, and inspire a high-performing marketing team, promoting a culture of creativity, collaboration, and innovation.
• Foster an environment that encourages fresh ideas and new approaches to marketing to drive business growth and team development

• Work closely with internal teams and external marketing/creative agencies to plan and execute impactful campaigns that align with our brand's tone and objectives
• Ability to lead and champion key marketing initiatives with senior management in the organisation

What would excite us?

• Proven experience in developing and implementing brand guidelines from scratch
• Strong experience of digital marketing, social media, and emerging trends.
• Strategic thinker with a creative mindset and proficiency in PR and Media.

• 8-10 years of experience building strong digital brands in CPG, Consumer Tech, Ed Tech
• Growth orientation- building and executing brand campaigns which deliver across growth initiatives (Perf, CRM and Organic) of the organization
• Strong expertise of consumer understanding, brand positioning and campaign building
• Prior experience of building and leading a team

Qualification

Master's Degree