Head of Brand

Qualifications:

1. Bachelor degree or above in marketing and management, familiar with the US market;

1. Excellent market perception, more than 10 years of sales experience in the US mattress and sofa industry,

and a good understanding of sofas and smart mattresses;

2. Offline channel experience such as mattress firm/Costco/Walmart/Mattress Warehouse/RoomstoGo;

Rich practical experience in brand marketing and brand management;

3. Master good media and industry resources, have good and close industry cooperation relationship;

4. Have good channel development ability, excellent proven track record in furniture industry and self-driving force, result-oriented;

5. Have a strong sense of responsibility and innovative spirit, and be able to adapt to a fast-paced work environment;

6. Have good teamwork spirit and leadership ability, and be able to guide and motivate the team to achieve goals;

7. accept frequent business travel;

Requirements

1. Responsible for the overall management of the US market, implementation of overall market strategy and achievement of growth targets;

2. Responsible for the analysis of local smart bed and sofa industry and consumer groups, and output analysis reports;

3. Responsible for US brand building, effect delivery and evaluation,media communication and marketing activities;

4. Actively expand offline growth channels, professional chain stores, large distributors and OEM customers, and achieve goals;

5. Manage and supervise the company's market expense budget, and regularly give optimization suggestions;

6. Submit work reports regularly, review work processes and customer communication;