Growth Copywriter

About us:

Coffee is "wakeup technology" that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, "Welp, that's coffee." Instead of shoulder shrugging, we've developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We've served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We're less than 1% done. Come join us for the remaining 99%.

Position Overview:

We are looking for a creative and data-driven Growth Copywriter to join our team and help craft compelling, conversion-focused messaging across multiple performance marketing channels. This role will play a key part in shaping the voice of our brand in paid social, Google ads, radio, and other growth-focused initiatives.

Requirements

• Write hooks and short-form ad copy for paid social (Facebook, Instagram, TikTok, YouTube, etc.), focusing on engagement and conversions.
• Develop high-converting ad copy for Google Ads, Bing, and other PPC platforms, including headlines, descriptions, and extensions.
• Script audio ads for podcasts and satellite radio (SiriusXM) to drive listener engagement.
• Assist in writing scripts for UGC (user-generated content) and influencer campaigns, ensuring authenticity and brand alignment.
• Collaborate with designers and media buyers to create high-performing ad creatives.
• Optimize New Customer Acquisition landing page copy to increase conversions
• Manage, organize and utilize testimonials across all paid performance media.
• A/B test ad variations to determine top-performing copy and iterate based on performance data.
• Research customer pain points, competitor messaging, and industry trends to inform ad strategy.
• Maintain brand voice and consistency across all paid media and performance marketing assets.

Qualifications:

• 3-6+ years of experience in copywriting for DTC brands.
• Strong understanding of direct response marketing and conversion copywriting principles.
• Experience in writing for performance-driven campaigns, including paid social and search.
• Ability to write quickly, iterate based on data, and adapt to different tones/voices as needed.
• Familiarity with A/B testing and performance metrics to refine messaging.
• A passion for storytelling, creativity, and digital marketing.
• Strong research skills to uncover audience insights and craft compelling messaging.
• Ability to thrive in a fast-paced, iterative environment and take feedback constructively.

Benefits

• Competitive Salary + Performance-Based Bonuses Your work directly impacts revenuewe reward that.

• Fully Remote Role Work from anywhere in the U.S.
• Comprehensive Health & Dental Insurance We care about your well-being.
• Professional Development Stipend We invest in your growth.
• Creative Freedom & Fast-Paced Growth Your ideas matter, and you'll see the impact of your work daily.
• A Mission-Driven Brand Help shape the future of coffee and functional wellness.