E-Commerce & Retention Marketing Manager

About Over the Moon:

Founded by Vogue's Alexandra Macon, Over The Moon is the ultimate retail, registry, and editorial platform for creating a life well-lived. What began as the aspirational source for couples getting married has grown into a cult fashion, home, and children's shopping destination as well as an elevated wedding and baby registry provider. We are entering an exciting new stage of growth and looking to expand our team.

Role Overview:

We're looking for a strategic, data-driven E-Commerce & Retention Marketing Manager to lead the performance, growth, and optimization of our e-commerce site and customer lifecycle marketing. This role will own the on-site shopping experience, email, SMS and lifecycle marketing strategy.

This is a highly cross-functional role requiring collaboration across content, operations, merchandising, and customer service teams. You'll be both strategic and hands-on, able to analyze data, identify opportunities, and execute quickly.

Key Responsibilities:

E-Commerce Management

• Own the daily performance and optimization of the e-commerce site (Shopify).
• Lead brand/product merchandising, collections, launches, and content uploads in collaboration with the content, merchandising and ops teams.
• Develop and execute on promotional calendars and seasonal campaigns.
• Monitor and report on key site metrics: traffic, sales, conversion rate, AOV, etc.
• Partner with operations and merchandising to troubleshoot issues with vendors or product listings.
• Implement and optimize upsell/cross-sell strategies on PDPs and cart.

Retention & Lifecycle Marketing

• Lead the retention strategy through email marketing, SMS and automated flows (e.g., welcome series, cart abandonment, post-purchase, win-back).
• Own the email campaign calendar, partnering with editorial and creative for copy/design.
• Segment audiences and test different email approaches to improve engagement and repeat purchases.
• Own Klaviyo, including reporting, list hygiene, and integrations with Shopify.
• Monitor key retention KPIs: revenue, repeat purchase rate, CLTV, subscriber growth, unsubscribes, etc.

Requirements

• 36 years of experience in e-commerce or digital marketing roles, ideally at an online retailer, marketplace or DTC brand.
• Deep understanding of Shopify, Klaviyo, and basic front-end UX best practices.
• Analytical thinker who's fluent in data (Google Analytics, Shopify reports, ESP (Klaviyo) metrics).
• Excellent project manager with strong attention to detail and ability to juggle many moving parts.
• Comfortable working cross-functionally with creative, editorial, merchandising, and operations teams.
• Bonus: experience with affiliate/influencer platforms like LTK, ShopMy, and performance-based creator programs.

Benefits

• Competitive salary commensurate with experience

• Generous health care plan contribution (Medical, Dental & Vision)
• Three weeks (15 days) paid time off
• Family leave (Maternity, Paternity)
• Creative work environment/team
• Discount on www.OverTheMoon.com

Qualification

Bachelor's Degree