Director of Marketing

We're seeking a dynamic Director of Marketing to lead our City Wide's growth and drive success across our franchise network. In this role, you'll develop and execute strategic marketing initiatives and support franchisees with the tools they need to thrive. You'll manage a team of marketing professionals, ensuring brand consistency, customer engagement, and data-driven decision-making to maximize impact.

What You'll Do:

• Lead and mentor a high-performing marketing team.
• Develop and execute innovative marketing strategies to drive brand awareness and franchise success.
• Oversee digital, social, SEO, and traditional advertising strategies.
• Provide franchisees with marketing support, tools, and training.
• Analyze market trends, customer insights, and campaign performance.
• Manage marketing budgets, vendors, and agency relationships.
• Collaborate cross-functionally to align marketing with business goals.

Requirements

What We're Looking For:

• 5+ years of marketing leadership experience, preferably in franchising or multi-location businesses.

• A history of marketing technology lead generation, website development, email, social media, email and content creation.
• Strong strategic thinking with a data-driven approach.
• Experience managing teams and driving high-impact campaigns.
• Excellent communication and collaboration skills.
• Bachelor's Degree in Marketing, MBA preferred.

If you're a results-driven leader passionate about building brands and empowering teams, apply today!

Benefits

City Wide Franchise offers a competitive compensation and benefits, including medical, dental, vision, employer paid life insurance and a 401(K) employer match!

More on City Wide...

City Wide Franchise is a fast-growing franchise company with over 100 locations across the United States and Canada. Founded in 1961, City Wide Facility Solutions is the largest management company in the building maintenance industry. We have over 60 years in the business and continue to experience high growth and profitability across our franchise businesses.

Our culture supports the company's Mission to create a Ripple Effect by positively impacting the people and communities they serve. Read more about City Wide at www.gocitywide.com

City Wide is an Equal Opportunity Employer.

City Wide internal applicants may reach out to lead recruiter Lisa Grego to inquire about this position or apply directly on the referrals page.

Qualification

Bachelor's Degree