Digital Marketing Analyst

Our Mission:
ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate. Our features are designed for developers, owners, property managers, and tenants and our products lower operating costs and improve tenant satisfaction.

Our Solution:
Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.

Our Culture & Values:
Fantastic people are the key to our success. As a distributed, primarily remote workforce, we're looking for more intelligent, passionate, collaborative, ai-forward, and down-to-earth individuals to join our growing team. We're driven by a shared commitment to excellence and innovation, grounded in our core values: We delight our customers, We take ownership, We are a community of collaborators, We speak up, We think big and do small, and We are tenacious.

We're looking for a digital marketing analyst to join our team to help drive ButterflyMX's customer acquisition strategy across paid channels. The ideal Digital Marketing Analyst candidate is a data-driven professional with a proven background in digital marketing lead generation and analytics. This position reports directly to the Digital Marketing Director and is key in growing and optimizing ButterflyMX's multi-channel campaigns. The individual should be skilled in optimizing, analyzing and interpreting digital marketing campaigns to drive calculated decisions, with a background in managing Google Ads, Meta ads, and other digital platforms.

Responsibilities

• Develop dashboards, reports, and visualizations to communicate key insights that translate into easy-to-understand results.
• Use statistical analysis and predictive modeling to support decision-making for the digital marketing team.
• Draw on the data to spearhead relevant initiatives that support business objectives.
• Cultivate fresh ideas and discover new opportunities based on big data analysis & trends.
• Support business forecasting, budgeting, and performance tracking with data-driven recommendations.
• Identify opportunities for process improvement and operational efficiencies.
• Automate reporting processes to enhance efficiency and reduce manual work.

Requirements

• 4-year undergraduate degree (quantitative field of study preferred).
• 1+ year of work experience in a data analyst position.
• Strong quantitative background, with experience using data and digital marketing metrics to inform marketing decisions.
• Ability to interpret complex data sets and translate insights into actionable recommendations.
• Strong problem-solving skills and attention to detail.
• Experience working with Google Suite, WordPress, Hubspot, and Salesforce.
• Experience building models in Excel through VLOOKUPs, pivot tables, and data visualization.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent verbal and written communication skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Proven experience with leveraging AI tools in both professional and personal settings. ButterflyMX is an AI-forward organization and the ability to optimize efficiency using AI is crucial in every role.

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
• And more!

ButterflyMX is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. You must have the authorization to work in the US to become an employee. We strive to create an accessible and inclusive experience for all candidates and employees. If you need reasonable accommodations during the application or the recruiting process, please let our recruiting team know.