Demand Generation Specialist

Greenscreens.ai is an up-and-coming provider of SaaS, machine-learning-based predictive freight pricing solutions for the Logistics Service Provider market that is poised to disrupt and transform the world of freight procurement.

Greenscreens.ai offers a dynamic pricing infrastructure for the logistics industry that optimizes and enriches historical and real-time market data to predict buy rates and sell prices that are 23X more accurate than traditional pricing methods, empowering LSPs to increase profit per transaction and volume per rep.
Our solution combines the power of aggregated market data and a company's own data with advanced machine learning techniques to deliver dynamic freight market pricing specific to a company's individual buying and selling behavior all delivered in a highly intuitive decision support framework to help users make better business decisions faster. Our vision is to evolve our offering to be a neutral platform for Revenue Optimization and Carrier Portfolio Management for the Logistics industry.

Since our launch in 2020, we've achieved rapid triple-digit growth, recognized for our disruptive impact and value delivery in the U.S. freight brokerage sector. Our accolades include winning the TIA Shark Tank competition being named a Top Tech Startup at ManifestFuture of Logistics 2023 and landing #5 on the 2024 Freighttech 25 Top Innovators list. Backed by investors like Tiger Global, Greenscreens.ai invites you to join our innovative team driving market transformation. Learn more about us at greenscreens.ai.

If you're interested in joining a dynamic team that is ready to disrupt the market, read on!

We are seeking a motivated Demand Generation Specialist to join the Marketing team to support and execute demand-generation campaigns that nurture and qualify leads.

The perfect candidate has an analytical mindset with a creative outlook - able to craft a big-picture vision to generate demand while getting into the granular data to validate, iterate, and pivot based on campaign performance. to help drive growth In this role, you will be responsible for creating, implementing, and optimizing campaigns that attract, engage, and convert prospects into qualified leads. You'll work closely with sales, product marketing, and content teams to execute multi-channel marketing strategies that drive demand for our tech solutions. This position offers the opportunity to develop your marketing expertise while contributing directly to our growth initiatives in the logistics and freight industry.

• Support the execution of ABM strategies, collaborating with the sales team to drive pipeline growth and customer retention.
• Use ABM tools (e.g., 6Sense, Outreach) to design integrated marketing campaigns and measure their effectiveness.
• Collaborate with marketing teams to create high-converting content assets (e.g., whitepapers, eBooks, case studies, webinars) to fuel lead generation.
• Monitor and report on key performance metrics, such as account engagement, funnel creation, and touchpoints.
• Work closely with the sales team to tailor marketing efforts through custom outreach, events, and promotional activities.
• Collaborate with cross-functional teams (e.g., product marketing, and creative services) to bring campaigns to life.
• Manage lead nurturing activities using HubSpot, including workflows, prospect intelligence, lead scoring, and digital content strategies (e.g., gated content offers) to ensure seamless lead progression through the sales funnel.

• Experience with ABM tools like 6Sense, Outreach, or Hubspot.
• Prior experience in the freight, logistics, or transportation industries.
• Experience with content marketing, social media, or public speaking.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in a B2B marketing role, ideally within the freight or logistics industry.
• Familiarity with ABM strategies and tools like 6Sense, Outreach, or other marketing automation platforms.
• Understanding of multi-channel marketing programs (email, events, advertising, etc.).
• Strong interest in the freight and logistics space, with the ability to adapt marketing strategies to this industry.
• Strong organizational skills, attention to detail, and ability to work cross-functionally.
• Enthusiasm for learning and growing in a fast-paced environment.

Benefits

• Competitive Salary: Base salary plus performance-based variable compensation tied to revenue targets.
• Comprehensive Benefits: Full benefits package, including health, dental, and vision coverage.
• Flexible PTO: Flexible paid time off to recharge and balance work-life needs.
• Paid Holidays: 10 company holidays annually.
• Remote Work: Flexibility to work from anywhere, embracing a remote-first culture.

At Greenscreens.ai, we're committed to fostering an inclusive workplace where diversity is celebrated. We welcome candidates of all backgrounds and believe in equal opportunities for everyone. Our diverse team is our strength, driving innovation and success.

Join Greenscreens.ai and help revolutionize freight price predictions in the logistics market!

Qualification

Bachelor's Degree