Customer Advocacy Manager

About the Role:

We are seeking an experienced and strategic Community Advocacy Program Manager to design, launch, and manage initiatives that will foster a thriving community of legal executives, including Chief Legal Officers, General Counsels (GCs), and Deputy General Counsels (Deputy GCs) at the world's leading companies. This role is essential for building scalable community that will drive engagement, adoption, and advocacy for PERSUIT, ultimately enhancing brand visibility, retention, and growth. You'll help all of our PERSUIT employees amplify and scale the PERSUIT brand via community advocacy that will drive revenue growth.

The ideal candidate is a leader with deep experience in building and growing relationships with senior leaders, an understanding of the legal industry, and the ability to establish frameworks that enable peer-to-peer connections, thought leadership, and advocacy.

What You'll Be Doing:

Community Development & Execution:

• Design and implement comprehensive, scalable community advocacy initiatives that engage legal executives, driving awareness and engagement with PERSUIT's products.
• Develop foundational frameworks for peer-to-peer learning, collaboration, recognition programs (e.g., awards), industry discussions and knowledge sharing among community members.
• Lead our customer and law firm advisory boards.
• Support planning and execution of events (both virtual and in-person) to connect community members and facilitate discussions on industry trends, challenges, and solutions.

Operationalizing Advocacy Initiatives:

• Create and manage programs to nurture community advocates within the legal executive network.
• Develop a process to track advocacy activities, including referrals, testimonials, case studies, and executive participation in events or content creation.
• Collaborate with sales, customer experience and marketing to develop structured matchmaking programs that connect existing PERSUIT customers with mapped prospective customers, enabling advocacy to drive pipeline growth.

Content & Thought Leadership Programs:

• Work with the marketing team to develop content programs that amplify the voices of legal executives and promote PERSUIT's thought leadership in the legal industry.
• Create opportunities for internal PERSUIT team members and community members to contribute to articles, whitepapers, webinars, and other content that showcases their expertise and insights.
• Partner with industry influencers and experts to integrate fresh perspectives into community content, ensuring ongoing relevance and engagement.

Collaboration & Cross-Functional Program Alignment:

• Collaborate with customer experience, marketing, product, and sales teams to align community programs with broader company objectives, ensuring they complement the customer journey and enhance the overall experience.
• Establish feedback loops between the community and internal teams to inform product development, marketing strategies, and customer success initiatives.

Community Measurement & Reporting:

• Define and track key performance indicators (KPIs) to measure the success and impact of community programs on engagement, advocacy, and sales opportunities.
• Regularly report on program effectiveness, growth, and how community advocacy is influencing the sales pipeline and customer retention.

Who You Are:

• 8+ years of relevant experience in community building, or customer advocacy, with a focus on building structured and impactful engagement programs.
• Proven track record of developing and executing scalable community programs that drive engagement and advocacy, and a strong plus for prior legal industry experience.
• Exceptional ability to build frameworks, processes, and tools that enable community growth and participation.
• Understanding of the legal industry, with the ability to design programs that resonate with CLOs, GCs, and Deputy GCs.
• Excellent communication and project management skills, with the ability to work cross-functionally and influence senior stakeholders.
• Knowledgeable in identifying, implementing, and using community management tools, platforms and best practices.
• Willingness to travel up to 50% to oversee key events, program launches, and conferences.

Benefits

1. Generous Time-off
2. Paid Holidays
3. Health Benefits
4. 401k Plan
5. Wellness Allowance
6. Work from Anywhere Perk
7. Learning Allowance
8. Employer Charity Match Program