Content Director

About Shift Robotics

Shift Robotics is dedicated to enhancing personal mobility and transforming how people experience their journeys. With our innovative technology, we empower individuals to embrace a more active lifestyle, making everyday movements seamless and enjoyable. Our flagship products enable users to navigate urban landscapes with ease and engage in various activities with newfound freedom.

Position Overview

Join our dynamic team as a Content Director at Shift Robotics! In this exciting role, you will spearhead our content strategy and take full ownership of our content vision. Your expertise will be essential in ensuring that all written, visual, and digital communications resonate with our brand identity, mission, and objectives to engage our customers. You'll have the opportunity to craft captivating narratives that enchant our audience and vividly highlight the transformative impact of our innovative products.

Key Responsibilities

• Content Strategy and Ownership
• Craft and execute well-rounded content strategies that resonate with our business goals.
• Follow product positioning and core value propulsion to create messages that resonate with target audiences.
• Identify content pillars, such as what is, in-depth how to, new features, promotional, educational FAQ, inspirational and entertaining, to drive engagement and conversions.
• Take full ownership of all content by creating and updating it as needed.
• Join our marketing team as the go-to product expert where you can clearly articulate the sensesation of moonwalking as well as how it works in layman's terms.
• Content Creation and Distribution
• Strategize incentives for gathering user generated content.
• Manage and produce on your own the creation of captivating written, graphic, and video content.
• Maintain and safeguard the quality and consistency of content across multiple channels.
• Oversee the distribution of engaging content across various channels, such as websites, social media platforms (TikTok, Instagram, Reddit), and email newsletters.
• Own the launch assets of new products by driving with external brands and production agencies to produce high-quality, precisely crafted 3D renderings, lifestyle videos, photos, and compelling stories.
• Develop optimal strategies for effectively presenting product or technical features.
• Develop a content calendar that schedules all aspects of the creation and delivery of content throughout the year.
• Website Optimization
• Develop new web pages, write regular blog posts, and create a comprehensive knowledge base to enhance bottom-of-funnel conversion rates and achieve dominance in organic search keywords.
• Keep the website experience updated with the latest brand equity and content by collaborating with web designers and developers to implement modifications in layout, messaging, and copy.
• Performance Analysis
• Monitor and analyze content performance metrics.
• Provide insights and recommendations to refine or pivot content strategies.
• Track ROI and adjust strategies to maximize business impact.
• Team Leadership
• Overseas a team of external content creators/agency, including writers, editors, and producers.
• Collaborate with cross-functional teams, including marketing, sales, and product development.
• Community development online
• Engage community (Reddit, Discord) discussion and drive engagement.
• Gather and synthesize community insights to inform product development and feature improvements.
• Document and report user experiences, challenges, and feature requests.
• Collaborate with the product team to refine the user experience based on community feedback.

Requirements

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• Strong background in technology and mobility products is a must.
• 5+ years of experience in content strategy and development, preferably in the technology or consumer goods sector.
• Proven experience managing, mentoring, and leading a content creation team.
• Strong portfolio showcasing a range of content types and campaigns.
• Exceptional writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content optimization.
• Expertise in using content management systems (CMS) and analytics tools.
• Strong strategic thinking and project management skills.
• Excellent interpersonal and communication abilities.

Benefits

• Competitive salary package
• Comprehensive health, dental, and vision benefits
• Flexible PTO policy
• Travel opportunities for community events
• Personal Moonwalkers for daily use