Chief Growth Marketing Officer

Sidetrade is a leading gobal software solutions technology company with a vision to help companies unlock value from their customers using Artificial Intelligence. A SaaS pioneer for 20 years, our unique customer platform helps accelerate business to improve working capital and drive more revenue. Aimie, our built-in AI assistant, recognizes customer behaviour patterns, makes immediately actionable recommendations, and delivers better business results.

We are a profitable company with a double-digit growth rate, our company have been listed on the French stock exchange since 2005. With modern offices in exciting cities such as Paris, London, Birmingham, Dublin and Calgary, Together, we are transforming the way businesses work. We are creative and smart people who are passionate about the customer journey. We are on a mission to accelerate business growth using predictive analytics to re-invent the way businesses understand their customers.

We are a market leader https://go.sidetrade.com/GartnerMagicQuadrant22.ht. in helping companies unlock customer value. Our flagship products, Augmented Revenue and Augmented Cash, are already well positioned to help us achieve that. We're fast-paced, pursue excellence in everything, and have a lot of fun along the way!

Requirements

The Opportunity:

Sidetrade is seeking a Chief Growth Marketing Officer in leading the Go-to-Market strategy through our next phase of growth to scale to $100M+ revenue and reach unicorn status . What we need is some new ideas from someone willing to dig deeper to understand our prospects needs and build the next level of strategy to fuel this growth in our worldwide market. The ideal candidate can "helicopter up and down," be highly strategic in allocating investment and resources to drive outcomes, but also hands-on to ensure successful execution. The Chief Growth Marketing Officer will thrive in actively partnering with sales and product teams, whilst enjoying a high degree of interaction with customers and market innovators . The ideal candidate is a doer . Your role is to build and scale an enterprise marketing including BDR organization and hire and lead a team of "A" players. Identify revenue streams andgrowth opportunities to successfully elevating the "Order-to-Cash" awareness into the market, you will develop volume demand generation, track lead funnel performance and provide ongoing analysis. You are a data-driven Chief Growth Marketing Officer and mainly focus on the business achievements!

What you'll be doing:

• Identify new market opportunities, optimizing revenue streams, and fostering long-term customer relationships to scale the company's success.
• Align global marketing strategy with the sales team to develop and execute dynamic campaigns that drive growth for their target segments
• Develop and execute a comprehensive growth strategy aligned with the company's vision, mission, and goals.
• Oversee and integrate marketing, sales, product development, and customer success efforts to maximize revenue and improve customer acquisition, retention, and lifetime value
• Assure that marketing spend is allocated to trackable programs
• Develop engaging ABM content aligned with the sales cycle to be used across all types of promotion
• Segment target markets, refine and improve the product value proposition and implement best market entry strategy
• Establish a collaborative, results-oriented and data-driven marketing department
• Manage all aspects of marketing planning, budgeting, metrics and reporting
• Develop a working relationship and alignment with the product team to ensure that marketing is promoting what the company is developing
• Manage the global BDR teams, be very closed to the business and convert your marketing actions into concrete results on which you are accountable

What You'll Need to be Successful:

• Proven experience in executive-level growth roles (CGO, CMO, VP of Marketing/Growth, etc.). within a high growth B2B business enterprise software company such as O2C, P2P, Supply Chain Finance, Treasury, Financials ERP, Procurement & Expenses Management, CRM?
• A solid track-record in a Scale-up fast-growing SaaS company
• Demonstrable experience developing and executing Go-to-Market strategy on an emerging fast-growing market
• A real experimented focus on Business deals achievements (MQL, SQL, Closed deal expertise)
• A deep expertise on state-of-art Martech software (Marketo, SFDC ?) and focused on a data-driven approach of marketing efficiency
• Analytical expertise including measuring both lead and lag measures such as #MQL's, #SQL's and $ pipeline value created
• An ability to manage BDRs teams' performance across many regions
• Proven success record of partnering with sales to support all the sales cycle stages from leads to closed deals driving the cost of sales and time-to-close (ABM strategy)
• You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work with a collaborative style
• Track record of building a metrics-driven, highly accountable marketing organization focused on measurable outcomes
• A track record of successfully influencing analysts to improve positioning, with proven tactics and relationships for doing so
• Dynamic personality and credibility to represent the firm in these relationships
• Intellectually curious, problem solver, eager to learn, a persuasive and charismatic change agent
• Strong leadership, strategic thinking, and problem-solving skills
• Analytical mindset with proficiency in data-driven decision-making
• Excellent communication and stakeholder management skills
• MSc/MBA or other advanced degree in Business/Marketing