Job Description
Figure8 is an experience first company. We create experiums. Places outside of distraction, away from expectation, and beyond inhibition. Spaces to get lost and found. We invite guests to take a moment. To recognize, realize, and reignite relationships with the people and places around them.
ROLE:Identify new revenue streams and develop sales strategies. Conduct comprehensive market research and audience analysis to inform strategic planning and promotional activities. Design and execute research projects using advanced analytics tools to gather data on visitor demographics and behaviors, identify audience segments, and create targeted marketing campaigns, and use digital marketing tools and social media platforms to attract diverse audience groups. Prepare detailed analytical reports on market research findings, campaign performance, and audience insights, and present these to senior management. Conduct SWOT analysis, establish performance metrics, and implement A/B testing to optimize marketing campaigns, as well as collaborate with content creators to leverage CRM systems for research. Conduct competitive benchmarking and develop strategies to enhance the museum's unique value proposition in order to maintain a competitive edge across the market.
Requirements
- Education required - Bachelor's degree in Business, Marketing or closely related field (MBA preferred).
- Work experience in a business development and strategic partnership role at an immersive experience company is a plus.
Qualification
Bachelor's Degree
Key skill Required
- A/B Testing
- Advanced Analytics
- Business Development
- Sales
- Social Media
- Analysis
- Analytics
- Benchmarking
- Comprehensive
- CRM Systems
- Design
- Development
- Management
- Market Research
- Marketing
- Marketing Campaigns
- Partnership
- Promotional Activities
- Research
- Revenue Streams
- Senior Management
- Strategic Partnership
- Strategic Planning
- SWOT Analysis
