Business Development Representative - APAC

Globally, Amagi works with 800+ content brands, delivering 3800+ channels with deployments in 150+ countries, managing programmatic ad opportunities over 50 billion. Amagi has industry-leading deep technical integration with 150+ Free Ad-supported Streaming TV (FAST) services, making it one the largest tech providers and a first-party ad platform for the FAST industry segment.Amagi has a presence in New York, Los Angeles, London, Paris, Singapore, Seoul and Sydney, with innovation centers in Bangalore, Zagreb, and Lodz, and a global media monitoring center in New Delhi. Amagi is one of the highest valued mediatech companies in the world and its investors include Accel, Norwest Venture Partners, General Atlantic, Premji Invest, Avataar Ventures and Nadathur Holdings.

Today, Amagi is the fastest growing media and entertainment technology company on Earth. Founded in 2008, Amagi is a global leader in cloud-based products and solutions for broadcast and connected TV. Our cloud-based platforms support broadcast-quality, 24-hour linear channel production, channel distribution to Free Ad-Supported Streaming TV platforms, live orchestration for sports and news, OTT server-side ad insertion, and monetization analytics, as well as cost-effective disaster recovery.

Our identity and mission: Amagi, epitomizing the essence of freedom, embarks on an extraordinary mission to establish the world's foremost media technology business rooted in a foundation of goodness. Our commitment to autonomy is paralleled by our shared connection through a compelling purpose, with the Amagi way serving as our guiding light. In our pursuit, we strive to create a harmonious blend of individual freedom and collective purpose, shaping a unique and transformative journey that sets us apart in the realm of media technology.

Work Mode : In Office

Location : Bangalore(Bannerghatta Road)

Job Profile:

The Business Development Representative (BDR) APAC will play a critical role in driving Amagi's outbound pipeline across the APAC region. This individual will be responsible for identifying, qualifying, and developing new business opportunities across the region's diverse and fast-evolving media landscape. With a deep understanding of the local and regional markets and proven outbound strategies, you will work closely with Sales, Marketing, and Product teams to contribute to Amagi's year-over-year growth.

Key Responsibilities:

1. Prospecting & Lead Generation

• Identify and research high-potential accounts across the APAC region using tools such as LinkedIn Sales Navigator, Slintel, and Salesforce.
• Conduct outreach via email, phone, and social media to generate qualified meetings with senior decision-makers (Director-level and above).
• Understand and navigate organizational structures to identify key stakeholders.

2. Account Strategy & Mapping

• Collaborate with Sales leaders to define and prioritize target accounts in the Broadcast, Content Owner, and Streaming segments.
• Conduct thorough account mapping and maintain a repository of contacts and touchpoints.
• Stay current with regional industry trends, competitive landscape, and media consumption shifts to tailor prospecting efforts.

3. Campaign Execution & Collaboration

• Execute localized outreach campaigns in partnership with Sales and Marketing teams.
• Contribute to region-specific messaging and talk tracks based on vertical-specific pain points and Amagi's value proposition.
• Align outreach with global initiatives, ensuring consistent brand messaging and value communication.

4. Meeting Handoff & Support

• Book discovery meetings and provide comprehensive prospect briefs (BANT framework) to Sales Representatives.
• Participate in initial calls as needed to ensure a smooth handoff and accurate qualification.
• Maintain CRM hygiene and ensure timely logging of all engagement in Salesforce.

Skills and Expertise Required:

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years of experience in business development, preferably in SaaS, MediaTech, Broadcast, or OTT industries.
• Demonstrated success in outbound sales and pipeline generation, particularly in multicultural, diverse APAC markets.
• Strong understanding of the APAC media ecosystem, with specific exposure to South Asian markets.
• Excellent communication and interpersonal skills, with fluency in English; additional Asian language proficiency is a plus.
• Proficiency with Salesforce, Outreach.io, LinkedIn Sales Navigator, and modern prospecting tools.
• Self-starter with a growth mindset, able to thrive in a fast-paced, high-performance environment.

KPIs & Performance Metrics:

• Map and validate a minimum of 3 new accounts per day.
• Source 10+ qualified contacts per account.
• Book a minimum of 2 qualified meetings per week.
• Ensure strong conversion rates from Lead MQL SAL SQL.

Why Join Amagi?

• Be part of a high-growth, global SaaS company transforming the media-tech landscape.
• Collaborate with industry leaders and cutting-edge content brands.
• Gain exposure to international markets and top-tier clients in broadcast and OTT.
• Work from Bangalore while driving growth across the entire APAC region.