Account Engagement (Pardot) Specialist (Marketing Specialist - Senior Specialist)

Account Engagement (Pardot) Specialist (Marketing Specialist - Senior Specialist)

Date: Feb 9, 2025

Location: Houston, TX, US, 77032

We are looking for the right people ? people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world's largest providers of products and services to the global energy industry.

Job Duties and Qualifications

Under general supervision, the Account Engagement (Pardot) Specialist will independently manage our marketing automation platform, build and analyze campaigns, and provide actionable insights. Key responsibilities include creating and editing landing pages, forms, and templates, managing segmentation lists, and developing automation rules for lead generation. The role also involves managing engagement programs, dynamic email content, and prospect scoring. Additionally, the specialist will support digital lead management with business development, create Salesforce/Pardot dashboards and reports, and ensure integration with our CRM system.

Job Description

Support day-to-day operations in Account Engagement (Pardot) including building forms, landing pages, emails, engagement studios, and automation programs

Monitor performance of digital efforts, make real-time adjustments, and build analytic reports

Provide recommendations and implement new strategies to increase campaign effectiveness, lead generation, and conversions

Deliver trainings and produce on-demand demonstration videos and other resources for internal adoption and success

Requirements

High school diploma.

Minimum of 5 years of experience in Salesforce and Account Engagement (Pardot)

Experience in HTML and CSS

An associate or undergraduate degree in marketing or communications is preferred

Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher-level roles give (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available from Marketing Specialist to Senior Marketing Specialist.

Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.

Location

3000 N. Sam Houston Parkway E., Houston, Texas, 77032, United States

Job Details

Requisition Number:194838

Experience Level:Experienced Hire

Job Family:Sales & Marketing

Product Service Line:Legal

Full Time / Part Time:Full Time

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