ABA Marketing Coordinator

Marketing with Meaning: Coordinate Our ABA Outreach!

A Bridge To Achievement is seeking an energetic and career-minded professional to join our team! We are currently hiring a full time Marketing Coordinator position for our Charlotte regions. This position is a flexible, hybrid role and the applicant must be willing to work between the hours of 8:00am - 6:30pm.

The Marketing Coordinator plays a crucial role in developing and executing marketing strategies to enhance our brand presence and drive growth in our ABA services. This position involves creating and managing content across various digital platforms, coordinating events and community outreach programs, and collaborating with the clinical team to produce informative and engaging materials. The position is also responsible for analyzing the performance of marketing campaigns, conducting market research, and supporting the creation of marketing collateral, all while maintaining a customer-focused approach in a dynamic and collaborative environment.

Who is ABtA?

A Bridge to Achievement is a rapidly growing agency that provides family-centered Applied Behavior Analysis (ABA) services, emphasizing the future of children with ASD and their families. Our expert team of Board Certified Behavior Analysts (BCBAs) and highly trained behavior technicians use evidence-based ABA methods to teach children social, communication, play, cognitive, and self-care skills, while reducing problem behaviors in a variety of settings based on the family needs.

At ABtA, we understand that ASD has a dramatic and lifelong impact on individuals with this diagnosis and their families. We partner with parents to understand their children by identifying their strengths, interests, and learning styles. Using ABA and other evidence-based techniques, our highly-trained clinicians focus on therapies and interventions that use positive reinforcement to teach the children we support to reach their full potential. We then integrate our services in a variety of settings striving to create the most effective learning experience and promote positive change across all aspects of the lives of the children we serve and their families.

Why should you choose a career with ABtA?

Our unique organizational approach to our administrative processes allows those familiar with the ABA or ASD field an opportunity to expand their(or switch to!) non-clinical career. By joining the ABtA Admin Department, you will help contribute to the overall success of our learners, centers, and agency through the integral job duties listed below.

Essential Functions:

• Implement marketing plans and campaigns to promote our ABA services and increase brand awareness.
• Create and manage content for various marketing channels, including social media, email marketing, blogs, and the company website.
• Coordinate and execute marketing events, webinars, and community outreach programs.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Collaborate with the clinical team to create informative and engaging materials that educate and attract potential clients.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
• Assist in the development and management of marketing budgets.
• Maintain and update the company's social media profiles, ensuring consistent and timely communication.
• Work with graphic designers and other vendors to produce marketing collateral.
• Maintain a database of client testimonials and success stories for use in marketing materials.
• Developing and maintaining connections with other organizations
• Manage paid digital advertising campaigns (social media ads, Google ads, etc.)
• Collaborate on agency swag development and production

Requirements

Qualifications Requirements:

• Bachelor's degree or higher required in Marketing, Communication, Business Administration, or a related field required
• Minimum of one year of overall experience in marketing, preferably in a related human services or healthcare field, with a focus on digital and social media content creation and management
• Strong understanding of fundamental marketing concepts, strategies, and best practices, including digital marketing, content marketing, and brand management.
• Strong knowledge of digital marketing tools and social media platforms (Facebook, Instagram, LinkedIn, etc) and content management systems
• Experience with email marketing, blog management, and website content updates.
• Passion for healthcare fields, preferably Applied Behavior Analysis (ABA), and a commitment to making a positive impact in the lives of individuals with developmental disabilities preferred

Knowledge, Skills, and Abilities:

• Demonstrated commitment to upholding ethical standards and promoting a positive workplace culture characterized by fairness, respect, & inclusivity
• Ability to work effectively and stay solution-oriented within a fast-paced environment
• Ability to work independently with minimal supervision while also being a proactive team player who contributes to the overall success of the marketing team.
• Strong proficiency with CRM software, Graphic Design Softwares and tools (e.g., Canva, Adobe Creative Suite), Microsoft Office (PowerPoint, Excel, Outlook), and G Suite
• Familiarity with paid digital advertising (e.g., Google Ads, Facebook Ads) and campaign performance tracking
• Ability to analyze marketing metrics and translate data into actionable insights
• Proven organizational & project management skills through strong time management and meticulous attention to detail while managing multiple projects and deadlines
• Excellent written and verbal communication skills with timely response rates
• Ability to take initiative and proactively seek out opportunities to improve the referral process and client experience
• Ability to create compelling, engaging, and informative content for various marketing channels and effectively communicate with diverse audiences
• Creative thinking and problem-solving skills
• Ability to adapt to changing market conditions and priorities and to respond quickly and effectively to new challenges and opportunities

Physical Demands:

• While performing the duties of this job, the employee is regularly required to operate a computer, telephone, and keyboard
• Local Travel Requirement up to 40%

Work Environment:

• Remote position that offers the flexibility to work from any location with a stable internet connection that has minimal distraction with adaptable technology needed
• When completing necessary travel to work site, this employee will be subject to the working conditions at all ABtA centers

Benefits

Benefits for All ABtA Employees:

• Exceptional and Competitive Wages
• Paid Time Off (PTO)
• Paid Holidays
• Paid Self Care Time
• Amazing Employee Assistance Program (EAP) for all employees (plus their partners and dependents)which includes counseling services, financial services, legal services, discounts and more!
• Flexible Schedules
• 401k Retirement Plan with a company match
• Healthcare Insurance Options (Medical, Dental, Vision and Life)
• Ancillary Insurance Options through Aflac(STD, LTD, and more!)
• Flexible Spending Account (FSA) for medical expenses and dependent care expenses
• Mileage Reimbursement & Paid Drive Time Policies
• Initial and Ongoing Paid Training and Supervision
• Opportunities for Career Advancement
• Performance and Promotion Raises
• Agency social events
• Agency laptop provided, and choice of Agency Phone or Phone Stipend
• Exceptional benefits for our BTs (because our BTs deserve it!)- Happy BTs: Happy learners, happy parents and happy BCBAs!
• Our BTs have a consistent (30+) hours policy
• RBT Certification Program for New Behavior Technicians in the Field
• Tuition Discounts, Supervision, Mentorship, and a formal Trainee Program for Employees Seeking Their BCBA Certification
• They get paid drive time AND mileage reimbursement policy
• They get exceptional pay!
• They get full benefits (401(k) with company match, health insurance, etc.)
• They have PTO, paid holidays, AND Paid Self care
• We have career growth opportunities for BTs and trainees, including a formal trainee program

Compensation Range:

• $45,000-$52,000