Top

Comprehensive Sales and Marketing Manager Job Description, Duties, Responsibilities, Requirements, and Qualifications

September 27, 2025

Discover the essential requirements, duties, responsibilities, and skills needed for a Sales and Marketing Manager job description.

What does a Sales and Marketing Manager do?

A sales and marketing manager is in charge of finding ways to promote and sell products, as well as managing the team responsible for these tasks. They help the company meet their goals and stay competitive in the market.

Job Description

We need an organized sales and marketing manager to help us advertise and sell our products. This person will also work to make our company stand out in the market. They will create sales plans, make advertisements, set prices, and manage the sales and marketing team. The manager will also represent our brand and come up with ways to make more people aware of our products.

To do this job well, you need to be good at communicating, leading others, and working with people. You should also know a lot about sales and marketing.

Job Duties and Responsibilities

Promoting and introducing our products to the market.
Creating budgets, planning how to spend money, and making sure the sales team meets their goals.
Coming up with new marketing ideas, understanding what customers want, and finding ways to improve our marketing strategies.
Gathering and studying market data to make reports.
Implementing new sales and advertising plans.
Hiring, training, and managing the sales and marketing team.
Maintaining relationships with important customers and looking for new ways to market our products.
Keeping up with the industry by attending events, reading, and networking.

Requirements and Qualifications

A degree in marketing, business, or a related field.
3-5 years of experience in marketing or sales.
Experience in management is helpful.
Knowledge of sales and marketing.
Strong analytical and organizational skills.
Good communication and customer service skills.
Ability to analyze data and write reports.
Ability to follow company rules and work under pressure.

Alternate Job Titles

Manager of Sales and Marketing

Sales and Marketing Manager Salary

The earning potential of a Sales and Marketing Manager can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Sales and Marketing Manager in the United States is approximately $139702.