Discover the essential requirements, duties, responsibilities, and skills needed for a Media Analyst job description.
What does a Media Analyst do?
A media analyst is someone who keeps track of how often a certain product or service is talked about in the media. They work for companies and use research to make reports about the media coverage of a product or service. Media analysts can work at different places like media analysis firms, newspapers, radio stations, and marketing companies.
Job Description
We are looking for someone who is enthusiastic about media to be our media analyst. In this job, you will gather information about how much attention a product or service is getting in the media and tell the company's marketing and business leaders about it.
To do well as a media analyst, you should know a lot about advertising and keep up with new ways of marketing through media. You should also be good at analyzing information and choosing the most important parts to help make a media campaign successful.
Job Duties and Responsibilities
- Track how a product or service is talked about in print, social media, and on TV or the radio.
- Use tools like surveys, focus groups, and interviews to collect information about a media campaign.
- Analyze press releases and media coverage to see how well a media campaign is working.
- Show the marketing and business leaders of a company your findings about the media campaign every month.
- Talk to reporters and journalists to get positive attention for a product or service.
- Work with clients to check how well their media campaign is doing and give advice on how to make it better.
- Enter important information about marketing and media into a database for clients.
- Stay updated on new advertising trends, the media industry, and other companies in the same field or industry.
Requirements and Qualifications
- A college degree in marketing, public relations, or a related field.
- At least two years of experience as a media analyst at a marketing company, media company, or similar organization.
- Advanced knowledge of media analytics and social media networking.
- A strong interest in the media industry and how it works.
- A portfolio of past media campaigns you have worked on.
- The ability to work well under pressure and handle stressful situations.
- Excellent organizational skills.
- Great communication skills and the ability to work in a team.