Explore the critical requirements, core duties, primary responsibilities, and key skills that should be included in a comprehensive E-Commerce Business Analyst job description.
What does a E-Commerce Business Analyst do?
An e-commerce business analyst is responsible for analyzing and interpreting online retail performance for websites and e-commerce stores. They use data to identify areas for improvement and assist in the development of e-commerce products and strategies.
Job Description
We are looking for an e-commerce business analyst to help us improve and maintain our online presence, processes, and sales. In this role, you will analyze key metrics to generate insights and reports for marketing, user experience, payment, and overall strategy.
To be successful in this role, you should have strong skills in data mining, business intelligence, report writing, and process optimization. A top-notch e-commerce business analyst will also have knowledge of various e-commerce activities, such as SEO, website design, sales funneling, conversions, and digital marketing.
Job Duties and Responsibilities
- Determine e-commerce goals and key performance indicators (KPIs).
- Identify areas for improvement, such as audience, acquisition, behavior, and conversions.
- Monitor and analyze e-commerce metrics and data.
- Transform e-commerce data into actionable insights.
- Research competitors, alternative markets, and opportunities in the e-commerce space.
- Brainstorm ideas to enhance and transform our e-commerce approach.
- Collaborate with marketing and IT teams to develop e-commerce solutions.
- Implement e-commerce strategies to support business development goals.
- Stay updated on changes and trends in the e-commerce market.
- Advise business stakeholders on e-commerce matters.
Requirements and Qualifications
- Bachelor's degree in business management, marketing, or data science.
- At least 4 years of experience in digital economies and e-commerce.
- In-depth understanding of web analytics tools, such as Google Analytics, Heap, Oracle, and OWOX BI.
- Familiarity with important e-commerce terminology and metrics.
- Highly organized, analytical, and technically-minded.
- Proficient in data analysis techniques and procedures.
- Excellent report writing and presentation skills.
- Able to translate data insights for non-technical stakeholders.
- Professional, punctual, and goal-driven.
- Team player with excellent communication skills.