Discover the essential requirements, duties, responsibilities, and skills needed for a Digital Strategist job description.
What does a Digital Strategist do?
A digital strategist, also known as a digital marketing strategist, is responsible for integrating digital assets, raising brand awareness, and leading digital marketing campaigns. They also measure the effectiveness and efficiency of digital channels.
Job Description
We are seeking a skilled and results-driven digital strategist to manage our digital mediums and help our company achieve specific goals. This role involves analyzing user experience data, initiating digital projects, reporting on strategies, developing effective digital marketing plans, and ensuring projects stay within budget. Your contributions will be crucial in growing our business, expanding our customer base, and enhancing user experience.
The ideal candidate should be innovative, web-savvy, and knowledgeable about multimedia. Ultimately, the digital strategist will be responsible for shaping our digital presence, telling our digital story, and executing successful campaigns.
Job Duties and Responsibilities
- Evaluate and improve digital strategy.
- Research and stay updated on digital tools and trends.
- Optimize SEO (Search Engine Optimization).
- Create cost-effective and integrated digital strategies.
- Drive value for the organization.
- Analyze and report on digital campaigns.
- Analyze customer and user data.
- Collaborate with clients, sales teams, and management.
- Map out how digital assets will contribute to business results.
- Define and implement digital events.
Requirements and Qualifications
- Bachelor's degree in advertising, marketing, communication science, or related field.
- Excellent written and verbal communication skills.
- Familiarity with emerging digital tools.
- Thorough understanding of digital touchpoints.
- Strong interpersonal skills.
- Insightful and perceptive.
- Business acumen.
- Ability to meet deadlines.
- Understanding of web analytics.
- Broad knowledge of digital best practices.
Digital Strategist Salary
The earning potential of a Digital Strategist can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Digital Strategist in the United States is approximately $63621.
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