Explore the critical requirements, core duties, primary responsibilities, and key skills that should be included in a comprehensive Digital Media Planner job description.
What does a Digital Media Planner do?
A digital media planner is responsible for creating and executing digital media strategies. This includes buying advertising space on digital platforms, monitoring and optimizing campaign performance, managing budgets, and communicating with clients.
Job Description
We are looking for a dynamic digital media planner to develop and implement digital media campaigns. You will work closely with other departments in our company to create cohesive and effective brand experiences for our clients.
To be successful in this role, you should have a strong understanding of digital media marketing and be able to translate a client's goals into a digital strategy. It's also important to stay updated on digital media trends and identify new opportunities for our clients.
Job Duties and Responsibilities
- Create digital media strategies that include multiple platforms.
- Prepare and present campaign proposals.
- Coordinate the implementation of digital media plans.
- Manage campaign budgets.
- Negotiate and purchase digital advertising space.
- Collaborate with other departments to create integrated campaigns.
- Track and analyze campaign performance.
- Provide recommendations based on campaign metrics.
- Identify new digital opportunities for clients.
Requirements and Qualifications
- Bachelor's degree in communication, marketing, or advertising.
- At least 2 years of experience in digital marketing.
- Familiarity with campaign management and ad serving technology, like Google Analytics.
- In-depth knowledge of paid search, display advertising, SEO, and social media advertising.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving abilities.
- Organizational and time management skills.
Digital Media Planner Salary
The earning potential of a Digital Media Planner can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Digital Media Planner in the United States is approximately $71053.
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